Social media has become a game changer for businesses, enabling startups to build strong brands, connect with their target audiences, and scale rapidly. Recognizing the importance of leveraging digital platforms effectively, BusinessDay’s digital department is set to host another edition of the Millennial Hangout, focusing on “The Role of Social Media in Branding, Marketing, and Launching New Startups.”
Scheduled for Thursday, March 27, 2025, at 12 PM, the event will explore how entrepreneurs can harness the power of social media to drive brand visibility, increase engagement, and create sustainable businesses in today’s competitive digital landscape.
Speaking about the upcoming event, Linda Ochugbua, the digital sales manager emphasized the growing influence of digital marketing and branding in business success. “Social media is no longer just a platform for social interactions; it has become a critical tool for businesses to thrive. This session is designed to equip entrepreneurs with the knowledge and strategies needed to navigate the evolving digital space.”
Moderated by Happiness Godwin, a voiceover artist and digital strategist, the discussion will feature an impressive lineup of industry experts, including:
– Cynthia Alabi– Head, Customer Experience, Transactworld Digital Services
– Tofunmi Akinseye – Founder, Savvy Media Africa
– Edwin Chukwuemeka – Digital Marketing & Growth Specialist
– Adeyemi Lana– Founder, NUGES Media
– Oyinkansola Adeboye – Head, Brand and Content Marketing, Zedcrest Group
These speakers will share actionable insights on personal and corporate branding, social media marketing strategies, and the keys to launching a successful startup in the digital age.
“Many startups struggle with brand positioning and audience engagement. This session will provide practical, real-world solutions to help businesses maximize their online presence and achieve long term success,” said Linda Ochugbua.
The event will be streamed live on BDTV on YouTube, making it accessible to a broader audience eager to gain valuable knowledge on digital branding and marketing.
