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Running a business in Nigeria is never without its challenges, and this year has been especially tough for small and medium-sized enterprises (SMEs). From rising costs to changing customer needs, staying profitable requires more than just hard work, it takes the right strategies and a clear plan. That’s why BusinessDay’s digital department is hosting the September edition of its SME Clinic with the theme “Thriving in Tough Times: Practical Strategies for Nigerian SMEs to Stay Profitable in Q4.”
The webinar will take place on Thursday, September 25th, 2025, at 12:30 PM WAT, and will be streamed live on BDTV’s YouTube channel. It is designed to give business owners practical advice they can apply immediately to strengthen their operations and finish the year on a strong note.
The panel will feature:
– Onavi Dania, Founder, Precepts & Mentors
– Omolola Akinboade, Founder/CEO, Lola Express Hair
– Ozioma Okonkwo, Founder/CEO, Obiuku Clothing
– Success Ajilore, Founder/CEO, Success Transformation Network (STN)
The discussion will be moderated by Ethel Adonu.
Speaking on the importance of this edition, Linda Ochugbua, Digital Sales Manager at BusinessDay, explained:
“Many SMEs are looking for ways to keep their businesses afloat and profitable in the last quarter of the year. This session will provide clear, practical steps that entrepreneurs can take to manage costs, attract customers, and position themselves for growth in 2026.”
The SME Clinic remains a platform where entrepreneurs can access useful knowledge, share experiences, and discover solutions to everyday business challenges.
Join the conversation live on BDTV’s YouTube channel @BusinessDay Television.
