Bayswater Industries Limited, maker of Mr. Chef, a leading food seasoning brand, has enhanced the life of three of its key distributors in the North Central zone of Nigeria by rewarding them with brand new cars for the loyalty they have shown towards building the Chef seasoning cubes business.
Surajo Mai Yahi and Abubakar Mahali from Suleja and Minna, respectively, both won a Hyundai Accent saloon car each, while Idris Saleh, based in Gwagwalada, took home a Hyundai i10 car.
Piyush Nair, managing director, Bayswater Industries Limited, who presented the cars to the winners at the Central Market, Suleja, Niger State, said: “We are happy that these distributors have demonstrated commitment to the growth of Mr. Chef seasoning cubes in their regions. The car gifts affirm that every relationship with Mr. Chef is valuable because we believe in partnerships that are mutually rewarding.” Surajo Mai Yahi, who spoke on behalf of other winners, said: “We are happy to have won, we appreciate the gifts and we are encouraged that Mr. Chef has always fulfilled its promises to distributors and consumers.”
Nair commended the distributors for their contribution to the success of the continuing ‘Mr. Chef Awuf Now, Now’ sales promo. The promo offers high value gifts that include Kia Rio cars, trips to Dubai, generators, LED TVs, and refrigerators, which are contained in scratch cards in cartons of Mr. Chef Beef and chicken seasoning cubes. These are in addition to instant prizes that include mobile phones, radios, cutlery sets, trays, T-shirts, face caps, towels, aprons, exercise books and biros to all customers who purchase a case of the beef and chicken-flavour seasoning cubes.
Till date, over 50 winners across Nigeria have won high quality gifts that include Kia Rio cars, trips to Dubai, generators, LED TVs and refrigerators that are contained in scratch cards in cartons of Mr. Chef’s beef or chicken seasoning cubes.
According to the distributors, the brand has been an indispensable kitchen companion that gives value for money through a combination of quality, quantity and pricing that make customers happy all the time. “Consumers all over Nigeria still have opportunity to spice up their cooking and, in the process, win big, big; again and again because the Mr. Chef Awuf Now, Now promo continues until March 31, 2015,” Nair said.
