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March 15 every year marks the World Consumer Rights Day (WCRD). The event promotes the basic rights of all consumers. One of the basic demands is that those rights are respected and protected. It also affords the chance to protest against the market abuses and social injustices which undermine those rights.
It will be recalled that the celebration was inspired by late President of the United States, John F Kennedy. Kennedy in his address to the US congress on 15 March, 1962 formally addressed the issue of consumer rights. The event, which was first observed on March 15, 1983, is now a means of raising global awareness about consumer rights as well as mobilising citizen action, and an annual occasion for celebration, impact and global solidarity within the international consumer movement. The theme of this year’s celebration is “Building a Digital World Consumers can Trust”.
In Abia State, the Consumer Protection Council, under the chairmanship of Ukadike Ogbuagu, has endeavoured to live up to one of its cardinal functions of seeking ways and means of removing or eliminating from the market hazardous products and causing offenders to replace such products with safer and more appropriate alternatives. The council has in its several raids of markets in the state, especially Aba, the commercial-hub of the state, confiscated unwholesome products ranging from cosmetics, drugs, alcoholic and non-alcoholic beverages. The products were either expired, adulterated or banned. They include Fumbact A, Laside, Alcopar, and Pyramtrin. Others are alcoholic beverages such as Black Label, Red Label, Hennessey, McDowell, among others.
The dealers in these unwholesome products engage in high profile manipulations to introduce these products to the market. One of such means is the importation of the bottles, labels, corks, and packets of the original products. Thereafter, the bottles are filled with fake liquid content to the detriment of the unsuspecting consumers.They go a step further by erasing the expiry dates inscribed on the packets of these products and replacing them with a new ones.
Through the concerted and regular efforts of the council in Abia, it has been discovered that most products flooding the market do not possess the certification of the National Agency for Food, Drug Administration and Control (NAFDAC), turning the Aba market to a dumping ground for unwholesome products.
The raid of market to mop up unwholesome products has become a continuous exercise. The council has designed measures to ensure that the consumer’s “warranty”, which is an assurance from the manufacturer confirming the quality of the product with the promise that there will be a refund, replacement or repair (3Rs) if a problem occurs within a stated period, is strictly enforced. The council is appealing to consumers to contact it whenever they are snubbed in the course of demanding the enforcement of their warranty.
The council has mounted an intensive enlightenment programme on consumer rights. Such rights include right to redress, which guarantees a consumer who is dissatisfied with a product or service the right to sue for and get redress. This can be either a refund of money paid, repair or replacement of the product.
Right to safety guarantees the consumer’s right to safe products and services fit for their intended use and purpose. Right to information guarantees every consumer the right to all necessary information about a product or service to be consumed. This information should include the content of the product, labelling standards, ingredients, prescribed usage, and best before date. Right to consumer education is the right of consumers to be educated about their rights. Right to choose is the right of consumers to be able to select freely from a range of products and services.
The enlightenment campaign has extended to other areas such as “Consumers’ Rights to Healthy Foods”.This area will afford consumers right to nutritional information, safe and healthy foods. These campaigns would be anchored on ” Stay off junk food; Too much fat can lead to obesity and heart diseases; Too much sugar can make diabetic; and Too much salt can lead to high pressure and other disease”.
Abia CPC is mobilising efforts to ensure that the era when customers were short-changed at filling stations is over, and to ensure that “Consumer Clubs” are inaugurated at both primary and post-primary schools in the state. The essence of this is to ensure that Abia children are inculcated with the right consumer value orientation at tender age. It is mounting efforts on top gear to ensure that rice and cement are no longer re-bagged, while ensuring that meat is processed in topmost healthy manner for human consumption, especially the process of conveying the meat from the slaughter to the market.
All the same, these tasks are not free of challenges. First and foremost challenge is the attitude of the consumers. Most of the consumers are ignorant of these facts and may not garner the required courage and patience the prosecution of these programmes deserves. Another daunting task is the dismantling of the cartel responsible for these unwholesome practices. Dismantling of this cartel can only be possible if the appropriate authorities and security agents enlist their unalloyed support.
Besides, funding is a critical component of this campaign. The relevant agencies, especially the state government, should not hesitate to render the necessary financial assistance to the council when required so that its case will not aptly translate to that of the proverbial dancer whose piper dictates the tune. On this note, one is optimistic that Governor Okezie Ikpeazu whose disposition is to do things differently will not fail in this direction.
Ukadike Ogbuagu, chairman of Abia CPC, is optimistic that no matter how daunting the task to rid Abia of unwholesome products is, it is achievable. Let us join Ogbuagu in his optimism by contributing our quota in this crucial campaign. Unwholesome products are nobody’s friends. Anybody can fall a victim.
Okechukwu Keshi Ukegbu
Ukegbu writes from Aba, Abia State.

