Heart of Gold Support & Care Initiative, a renowned organization dedicated to empowering individuals and fostering positive change, has unveiled a new identity, marking a significant milestone in its journey.
The organization celebrated 12 years of passionately working towards restoring hope, helping individuals rediscover purpose, and transforming them into agents of change.
The unveiling , held in Lagos, showcased the foundation’s revamped logo and visual brand, symbolizing its continued commitment to rekindling hope and transforming lives.
The event was attended by members of the press, corporate dignitaries, and supporters of the organization.
The Erelu Yeyemeso of Ikoyi Ekiti and Founder of the Heart of Gold Support & Care Initiative, Ehiagwina Joy Patrick, described the unveiling as both historic and strategic.
“Today marks a significant milestone,” she said. “We are formally presenting to the world a new identity that reflects the work we’ve been passionately committed to for over twelve years—restoring hope, helping individuals rediscover purpose, and transforming them into agents of change. Our mission has never been about handouts, but about investing in people through tailored empowerment programs that inspire dignity, productivity, and self-actualization.”
Patrick Anegbe, Managing Director of Intercontinental Distilleries Ltd and Chairman of the occasion, praised the founder’s selfless service and described the initiative as a timely and impactful endeavor.
“Teaching people how to fish, especially at a time like this, is invaluable. It’s commendable that this has been going on quietly for over a decade,” he said.
Also speaking at the event, Chairman of the Organizing Committee and Member of the Board of Trustees, Emmanuel Ejeje-Enya, reflected on his journey with the foundation:
“The vision behind Heart of Gold Support & Care Initiative has always been clear—to make a meaningful impact on lives and communities regardless of race, tribe, or religion. This new identity strengthens our call to uplift humanity daily.”
Managing Director of Brand Dimension, John Akuwudike, explained the inspiration behind the new logo.
“The golden heart design symbolizes giving, healing, and enduring impact—core values of the initiative. The two interwoven sections represent connection and compassion, reminding us that true care stems from love and empathy. The golden hue signifies wisdom, generosity, and hope—elements that define the mission and legacy of Heart of Gold Support & Care Initiative.”
The new identity represents a renewed commitment to expanding the initiative’s reach and deepening its impact in the years ahead.
