Golden Penny Foods, a brand under the Floor Miles of Nigeria (FMN) recently unveiled two new product lines to boost its market share and grow the bottom line for shareholders’ funds.
The brand unveiled Yumbowl, a new breakfast product line under its flagship Golden Penny brand and Golden Penny Mayonnaise, as part of plans to expand its product portfolio.
According to the brand, Yumbowl represents a bold move into the breakfast category, with FMN promising nutritious, accessible, and convenient food options for Nigerian families.
Devlin Hainsworth, managing director, Golden Penny, stated that the brand’s holistic organisational purpose is to feed and enrich lives, every day. According to him, the agenda is reflected in how FMN nurtures relationships with its dealers and business partners.
He stated this during the 2025 B2C Dealers Conference themed, ‘Power of 10X Unleashed,’ which served as a platform to reinforce brand loyalty, deepen relationships with its dealer network, and demonstrate FMN’s commitment to the food manufacturing and distribution industry in Nigeria.
“This annual conference is designed to first, reward the commitment to excellence and loyalty of our top performing dealers, and encourage other business partners to gear for superior outcomes too. Secondly, through this annual dealers and sales conference, we provide a two-way communication and feedback channel that allows us to chart the cause of our envisaged future as partners in success and sustainability,” Hainsworth stated.
Ademola Adeoye, sales director, B2C, stated that the business is committed to ensure that the garnered momentum is long-term while providing consumers with superior quality products. According to him, the business model was designed to nurture partnerships through value creation and consistent innovations that ensure ease of access and business sustainability.
“Golden Penny Foods is committed to providing our consumers with superior quality and nutritional food products at the right price, right time, and right destination. thus, our unwavering commitment to consumer/customer engagement is to ensure that we provide what the market needs,” Adeoye stated.
Ilyas Kazeem, director of marketing (food), stated that the firm continues to empower its dealers and drive innovation across Nigeria’s food industry through shared purpose and deeper collaboration.
According to him, the annual dealers’ conference celebrates milestones in alignment with the future growth of the brand. “The ‘Power of 10X’ captures our belief in the exponential growth that can be attained for our stakeholders.
“We have also put in place strategic marketing campaigns that will inspire our consumers to grow and drive brand affinity. With strong brand equity and deeper partnerships, we’re confident in achieving this next level of growth,” Kazeem stated.
A key highlight of the 2025 B2C dealers’ conference was the recognition of top-performing dealers and field sales staff, honoured for their exceptional contribution to FMN’s market success and brand loyalty.
The top three performers are Idris Saleh (1st); Lamidi Monsur Ayinde (2nd) and Abbas Yahaya Isah (3rd), were also awarded custom Golden Penny vans to support their business infrastructures, demonstrating Golden Penny Foods commitment to empowering dealers.
