BusinessDay videos are now available to smartphone users with the launch of the BusinessDay TV App. The app is available to download from Google Play Store.
The app shows the latest BusinessDay videos, including high-quality analysis and coverage of the leading stories and issues in politics, business and finance. It also broadcasts culture and lifestyle features and a text scroller of the latest BusinessDay news headlines.
According to Frank Aigbogun, publisher of BusinessDay, “We see great demand for our video content on www.businessdayonline.com, YouTube and through our mobile apps – video views in 2017 were up 11 percent. Mobile app extends our journalism to the ‘digital living room,’ further demonstrating our commitment to subscribers by delivering content through new channels. We’re delighted to partner with Kalibrate Africa to bring BusinessDay videos to a wider audience.”
Hercules Venter, Kalibrate Africa, co-founder, said, “There is no doubt about the role that video content plays in our lives today. However, the major change is actually reflected in the means to distribute it.”
The app is available to download from Google Play Store and access via Progressive Web App direct on mobile, tablet, or desktop at https://tv.businessdayonline.com .
“Progressive Web Apps are multi-platform. They adapt perfectly to any screen they’re used on mobile, tablet, or desktop. They are just as good in terms of design as they are in features.”
Frank added, “The development reflects the exciting opportunities for journalism created by new technologies. Our writers on the ground across the world – from Lagos to Abuja – can respond to breaking news events with live footage using smartphones.
“At the same time, our team of video journalists collaborate with the BusinessDay expert writers to provide deep analysis with outstanding production standards. Video allows the BusinessDay audience to see the faces and hear the voices behind the headlines that are driving the global economy, international business and politics.”
The app offers new opportunities for advertisers to reach the BusinessDay’s influential audience. For more information contact kola@businessdayonline.com
