To mark the first anniversary of its entry into the Nigerian e-commerce sector, the management of Yudala has revealed its intention to make the inaugural edition of a mega-concert tagged Zero Gravity and rewards its numerous customers.
This was disclosed at a press conference hosted by the company at its corporate headquarters recently.
The company said this is in a bid to create an unforgettable experience for its numerous customers and other prospective participants who have in one way or the other, contributed to the growth and success of the Yudala.
Having won the e-commerce company of the year award at the Nigerian Telecom awards recently, it should be recalled that Yudala made a grand entry into the e-commerce sector late last year, breaking existing records in the process and setting new standards with several innovative strategies including the first drone delivery in the e-commerce world, launch of same day delivery on a nationwide scale, pioneer offline and online Black Friday sales as well as a slew of other exciting marketing campaigns such as Neighbour to Neighbour Mega Deals, Mid-Day Madness, Yu-Jara and Mobile Monday, among others, through which it has offered the consumer more value-added options.
In line with the foregoing, the company has made public its plans to celebrate customers whose patronage have gone a long way in making its first anniversary a huge success by instituting an annual multi-city digital entertainment concert through Yudala Zero Gravity.
According to the details made available to the media, Yudala Zero Gravity will feature headline acts and the best artistes from the genres of Contemporary music and Rock Gospel from Nigeria and beyond, with the first edition scheduled to hold in three cities namely: Lagos, Abuja and Enugu. Each city will host two concerts: a Rock Gospel concert and Contemporary Music.
Yudala says it will offer free pass to existing customers on the basis of purchases made from August 1st 2016 on its online platform or chain of Experience Stores located nationwide.
According to Nnamdi Ekeh, Founder and Vice President, Yudala; “for every purchase made from any of our platforms from August 1st, shoppers will earn points and once they reach the purchase threshold for attendance, a notification will be sent informing them of this development. The customer will then get a chance to select his or her preferred city or cities of attendance. Also, customers will be upgraded to VIP or VVIP status based on further purchases which may take them to the threshold for these categories.”
It was further disclosed that for non-customers of Yudala who wish to attend the Zero Gravity concerts, tickets will be on sale at Yudala online and in every Yudala Experience Store in the preferred city of attendance.
Going by the information released by the company, Yudala Zero Gravity will witness pure acoustics performances delivered with world-class digital musical equipment from New Concept Media Group’s wide array which will be on full display at the events.
“Unlike other entertainment events that have been hosted in the past, guest artistes at Yudala Zero Gravity will not perform their hit tracks from recorded tapes and CDs. Instead, we will be setting a new standard with Yudala Zero Gravity as all invited artistes and performing acts will perform their songs to perfectly synchronized beats from a live band manned by a crew of experienced and talented musical performers, beat makers and multi-instrumentalists,” Ekeh said.
Afam Ayinka, Marketing Communications Manager, Yudala, said; “As part of our ambition to give other cities a chance to experience the Zero Gravity storm, subsequent editions will see the selection of host cities based on revenue or returns posted online or by the various Yudala offline Experience Stores located in cities nationwide.”
Yudala also revealed that it has concluded a number of partnerships for the event with a number of interested corporate organisations, Original Equipment Manufacturers and a slew of media organisations.
Jumoke Akiyode
