To deepen industry understanding of artificial intelligence (AI) and position practitioners for competitiveness in a rapidly digitalising world, the Public Relations Consultants Association of Nigeria (PRCAN) has unveiled plans to hold its maiden three-week knowledge hub.
Monday Ashibogwu, the public relations officer at PRCAN, made this known on Monday, when he said that the Knowledge Hub will be held in three weeks, featuring local and international AI experts.
Adetola Odusote, chairman of the PRCAN education sub-committee, speaking about the workshop, said, “The PRCAN Knowledge Hub marks a strategic evolution of our capacity-building mandate. As technology transforms communication practices, we must equip practitioners with future-ready competencies.
“This platform empowers professionals, institutions, and policymakers to leverage digital disruption as a strategic advantage through the responsible and intelligent application of AI.”
The hybrid event, which is billed for Tuesday, March 24, at the Lagos Marriott Hotel, is being championed by the executive council of the PRCAN, under the leadership of Nkechi Ali-Balogun, and will feature renowned experts in strategic communication and digital media.
Key facilitators include Karl Haechler, the chief executive officer at Burson Africa, and Tomiwa Aladekomo, the chief executive officer at Tech Cabal Nigeria.
According to the organisers, the session will be moderated by Mojisola Saka, chief engagement and experience officer at Booucles Africa, and Ayeni Adekunle, founder/CEO at Black House Media.
The knowledge hub serves as the flagship platform for professional development, targeting senior and mid-level practitioners from both public and private sectors.
This includes PRCAN members as well as professionals from allied associations such as ADVAN, OAAN, AAAN, and MIPAN.
The programme features targeted sessions, case studies, interactive workshops, and demonstrations of AI tools. Key topics encompass AI algorithms in public relations, managing digital disruption, crisis communication in volatile online environments, AI-driven content creation and analytics, reputation management, and deepfake detection.
The association encourages marketing and communication professionals across public and private sectors, including corporate communicators, policy communicators, brand strategists, media professionals, and integrated marketing communications (IMC) stakeholders, to join this landmark inaugural edition.
