As Muslim faithful commence this year’s holy month of Ramadan, a global appliance company, is urging Nigerians to ignite the culture of giving while also promoting family bonding all through the month of Ramadan.
Tagged ‘Midea Ramadan’, the campaign will feature activities aimed at supporting the Nigerian Muslim communities by feeding and sharing of gifts that will help the faithful make the most of the fasting season.
The brand will be spreading the message of love, giving and sharing among Muslims in three major cities (Lagos, Ibadan and Kano), while emphasising the importance of small domestic appliances (SDAs) using these appliances in making meals for breaking of fast (Iftar).
Kenneth Ekwueme, marketing manager, Midea Nigeria, stated that research has proven that breakfast is the most important meal of the day.
According to him, the brand will leverage various platforms to support Muslims through the holy month of Ramadan to reflect, prepare their zakat offerings and encourage family and friends.
“Muslim faithful fast for long hours. Midea small domestic appliances can be used to prepare some of the most nutritious meals for balancing the protein and calcium that the body needs in the face of long hours of fasting,” Ekwueme stated.
He added that the brand partnered with selected chefs and has developed nutritious and nourishing recipes – all infused with the goodness with Midea small appliances that make preparing Sahur and Iftar meals easier for Muslims.
According to him, another unique leg of the initiative is the #Iftarwithmidea campaign, aimed at further highlighting the fasting period as a time to be generous, and accommodating with others.
He also disclosed that the brand has also selected some Muslim influencers to help push the #Iftarwithmidea narrative. “This will be done online and it’s specifically for those who engages with them and answer their questions.”
