Hurrah! It’s Easter holiday. What plans do you have for your current customers and how do you intend to catch new ones? Oh dear!,did you actually fail to make any plans to that effect? Ooops!, what were you thinking? Why did this holiday sneak up on you this year again? Yes I understand everything you are going through but then when you fail to plan, you plan to fail.
No doubt this season has been overshadowed by the political situation in the county. I quite admit that everything especially business had been slow. Everyone seems to have been holding their breath in anticipation of what the polls would bring. Well, thank God for a peaceful election. Now, the struggle continues.
As much as we try to prepare ourselves for family reunion, shopping, gift giving and travel, it’s equally important to communicate with your customers during the holiday period. Remember that ‘out of sight’ may mean ‘out of mind’ for many people.
Holiday seasons present ample opportunity for you to consolidate your relationship with your customers while attracting new ones as well. In other words, there is no reason for you to freeze your business or water down your marketing effort. There are several chances for profit because many people usually map out huge sums to spend during festivities. Connection with your customers during this period does not just boost your revenue but also customer loyalty.
Here are the top five communication steps you must take during holidays:
1.Set a Communication Calender for the year.
Stop thinking that offices are closed or that people are too busy to be disturbed. Stop making excuses. Identify unique business opportunities for you during holiday seasons. For some businesses it may actually be the slowest but for others it could be the best time to pick up the phone and make a call for a mega deal.
If you have missed out this Easter break, it will soon be summer time!. Now is the best time to plan.
2.Communicate your holiday promo and offers.
People, for the most part, love holidays. It is always a fun time when they focus on giving special gifts to friends and well wishers.
Families spend quality time together and cool off at hot spots.At a time like this, they look up to you to provide a holiday special or offer that helps them with their goals. When you fail, you are doing them and your business a grave disservice.
Find out what other companies are offering, it might spark an idea or two for your business.
3. Send out season greetings to your customers.
That shows that you recognize and appreciate that they have been loyal. They have been purchasing from you. They have supported your business all through the year. They deserve to know that you are not only thinking about them but also grateful for their patronage.
4. Ask questions. Never forget to ask how your clients are doing. This is something that most businesses completely miss out. It is a great way to give your customer a sense of belonging, build confidence and develop trust.
Again, always survey yourcustomers to see how you can improve and serve them better in future. The only way for you to know what worked is to ask. If you want a new result, do something different.Evaluate your methodand find other ways to improve.
5. Free gift works.
Offer freebies or holiday discount to your customers. This boosts your public relations and further endears them to your organization. Your company can earmark holiday budgets that offer services or products that can help customers meet their budget and year-end goals.
In conclusion, the best way to attract and delight your customers is to always communicate and get feedback. That is your source of learning and key to strong sales.
It will surely make your business ‘theirs’; you will become their ‘numero uno’.
You are my number one !… thank you for being with me on this page every Sunday. Remain blessed and have a wonderful Easter celebration.
