Xplaura, a new culture, tourism and mobility intelligence platform, is entering Nigeria’s public and institutional landscape in a bid to become the digital backbone powering the country’s creative economy, domestic tourism growth, and cultural asset management.
Developed by Inner Core Global Projects, Xplaura is positioned not as a lifestyle app but as national digital infrastructure—designed to help government Xplaura, a new culture, tourism and mobility intelligence platform, is entering Nigeria’s public and institutional landscape in a bid to become the digital backbone powering the country’s creative economy, domestic tourism growth, and cultural asset management.s, financial institutions, creators, operators and citizens unlock measurable economic value from Nigeria’s vast but fragmented cultural and tourism ecosystem.
At a time when Nigeria is accelerating its search for non-oil growth drivers, Xplaura presents a structured, data-driven solution that aligns culture, tourism, youth enterprise and digital finance into one unified platform.
A founding Team Built for National Execution
Xplaura is co-founded by Ibrahim Haruna (Young Sudan) and Musa Yar’adua, partners at Inner Core Global Projects. Together, they drive the platform’s vision, execution strategy and institutional engagements.
Ibrahim Haruna, a cultural strategist, entrepreneur and creative systems builder, serves as Co-Founder and Inaugural Brand Ambassador of Xplaura. He leads creative and technical direction, platform adoption and cultural positioning—bridging creative influence with policy and market realities.
Musa Yar’adua, a seasoned consultant and communications strategist, leads operational execution and state-level partnerships. He oversees cultural mapping, pilot rollouts and stakeholder coordination, ensuring that Xplaura’s national ambition is grounded in authentic, on-ground intelligence and community participation.
Completing the founding leadership is Cindy, Co-Founder, Head of Legal & Partnerships. Cindy is also the Founder of SpendEase, the fintech platform powering Xplaura’s financial architecture. Through SpendEase, Xplaura enables secure payments, operator settlements, multi-currency transactions and diaspora-friendly financial flows—making the platform commercially bankable and institution-ready. She leads governance, compliance, partnership structuring and financial systems integration.
Advisory Leadership & Institutional Oversight
Xplaura’s governance is strengthened by an advisory board focused on credibility, financial discipline and national alignment:
General IBM Haruna, Former Federal Commissioner of Orientation and Culture, FESTAC ‘77 Chairman Planning Committee, National strategy, institutional credibility and high-level government alignment, Christabel Onyejekwe — Former Executive Director at NIBSS; financial governance, payments infrastructure and investor confidence, Alex Okunsanya — Founder, Finesser Organisation; youth enterprise development, community-driven economic models and impact strategy.
This advisory structure positions Xplaura as a serious partner for banks, development finance institutions, federal ministries and state governments seeking scalable platforms for economic inclusion and tourism growth.
Strategic Cultural Representation
Xplaura’s public engagement is led from within. Ibrahim Haruna (Young Sudan) serves as the platform’s inaugural brand ambassador, representing a new generation of Nigerian cultural leadership that understands both creative influence and institutional responsibility.
He is joined by Iyad Grizi of Visit Nigeria, whose work in promoting Nigeria’s tourism image locally and internationally strengthens Xplaura’s credibility within the travel ecosystem and its appeal to global audiences.
Why Xplaura Matters to Government and Finance
Xplaura consolidates Nigeria’s cultural and tourism economy into a single digital interface featuring verified cultural and heritage assets, events, festivals and lifestyle destinations, geo-intelligent discovery and analytics, creator and SME marketplaces, travel and mobility integrations, a national cultural data archive, financial rails for payments, settlements and reporting via SpendEase
For governments, Xplaura delivers data visibility, tourism intelligence and revenue planning tools.
For banks and financial institutions, it opens new transaction volumes, SME financing pathways, diaspora flows and structured monetisation opportunities across culture and tourism.
Roadmap to 2026
Through 2026, Xplaura will launch its MVP, execute state-level pilots, onboard operators and creators, activate institutional partnerships and roll out nationally. The platform is structured to support Nigeria’s ambition to scale its creative and tourism economy into a significant contributor to GDP, jobs and global perception.
Xplaura represents a convergence of culture, technology, finance and governance—and stands out as one of the most credible platforms for institutional investment in Nigeria’s non-oil future.
