The total value of world top 100 brands is now worth $3.3 trillion, the latest report of top most valuable global brands released on Wednesday by Millward Brown and WPP has said.
The figure, according to the 2015 BrandZ Top 100 Most Valuable Global Brands report, is 14% increase on 2014 and a 126% growth over the 10 years since the ranking was first launched.
According to the 2015 report, Apple is now the world’s most valuable brand overtaking Google.
The report said Apple has increased its brand value to $247 billion, a rise of 67% year on year. Google which is now number two also grew, achieving a 9% value increase to reach $173.7 billion.
Microsoft, now worth $115.5 billion, is the new number three, rising one position with value growth of 28%.
IBM is in the fourth position with brand value of $93.98 billion; Visa is in the fifth position with $91.96 billion, while AT& T, Verizon and Coca Cola are in the sixth, seventh and eight positions with brand values of $89.49 billion, $86 billion and $83.84 billion, respectively.
