…partners Seinde Signature, Opay to open 1st Nigeria’s Perfume Bar
Electimuss London, one of the world’s most distinguished niche perfume houses headquartered in the UK, has chosen to mark its 10th year anniversary in Lagos, Nigeria.
The choice of Lagos is said to be a clear testament to the country’s growing relevance on the global luxury map.
This landmark celebration will be held in collaboration with Seinde Signature, Nigeria’s leading curator of niche fragrances, known for stocking the most comprehensive collection of luxury perfumes from around the world.
Together, these two brands are creating a historic multi-city experience that elevates Nigeria’s fragrance culture to global prominence.
The collaboration is sponsored by OPay, the pioneering financial powerhouse, whose involvement underscores the synergy between innovation, lifestyle, and luxury.
Olufemi Olaseinde Olusola, CEO and founder, Seinde Signature, said for him, choosing Nigeria as a place to celebrate the brand’s anniversary shows the relevance of the Nigerian market to the niche perfume brand.
“Now, choosing Seinde Signature says even more from coming to do it with us here. So the whole of the world is watching this and we have to make it successful,” Olusola said.
He said Electimuss simply means ‘to choose the best,’ adding that in living up to its name, the brand always chooses best and has chosen Seinde, the best to partner with.
He said Opay has also been chosen as the financial partner.
Olusola said Electimuss is Roman-inspired and a big deal that out of all other countries, they choose Lagos Nigeria to celebrate their anniversary.
He stressed that Electimuss has been the best-selling brand since Seinde Signature started in the last five years.
Oreoluwa Olaseinde, general manager, Seinde Signature said the reason for Lagos as a choice destination for the brand’s 10th year anniversary celebration is because of the value the brand places in the Nigerian market.
The Electimuss London × Seinde Signature anniversary celebration has been designed as a 3-city tour across Nigeria, Lagos, Port Harcourt and Abuja, a journey of scent, culture, and connection.
The celebration opens in Lagos with a 1st-class cocktail soirée at SORA, Trinity Towers, Oniru, Victoria Island. This event promises an evening of glamour and prestige, attended by celebrities, influencers, tastemakers, industry icons, and VIP guests from Nigeria and beyond.
For Port Harcourt, the event, which will be held on December 2, 2025 will see fragrance fest continue at Seinde Signature’s Port Harcourt store, deepening the brand’s bond with fragrance enthusiasts and luxury lovers in the South-South region.
The grand finale which will be held in Abuja on December 3 & 4, 2025 will take place at Seinde Signature’s newest and most ambitious, most prestigious location yet, the Seinde Signature Perfume Bar at Jabi Lake Mall, Abuja.
Spanning 145 square meters of refined opulence, this space redefines the art of perfume retailing. It is the 1st of its kind in Nigeria, a sensory haven where luxury meets experience, and where customers can indulge in the world’s finest niche fragrances in an atmosphere of pure elegance.
A Global Stamp of Excellence
For Electimuss London, this collaboration represents more than a celebration, it is a statement. Inspired by the grandeur, grace, and imperial power of ancient Rome, Electimuss London has built a global reputation for creating fragrances that embody luxury, artistry, and timeless sophistication. Their bottles, adorned like Roman generals, symbolize strength, passion, and perfection.
By choosing Lagos as the epicenter of its 10th anniversary celebration, Electimuss London affirms Seinde Signature’s status as Nigeria’s preeminent luxury fragrance brand, and indeed, as a trusted global partner in niche perfumery.
A Legacy of Leadership in Luxury
In just four years, Seinde Signature has transformed perfume retailing in Nigeria, opening luxury locations in Lagos, Port Harcourt, and Abuja, and hosting some of the most exclusive fragrance events in the country. The brand has previously collaborated with renowned global names including Clive Christian, Panadora Sweden, and Christian Provenzano, solidifying its reputation as the gateway to the world’s most coveted scents.
Gifts, Glamour, and Gratitude
Guests at all three events can expect exquisite cocktails, memorable experiences, and exclusive Electimuss London gift offerings, created especially for this milestone anniversary. The celebration will fuse art, culture, and luxury in a way that only Seinde Signature can deliver.
A new era for fragrance in Nigeria
This partnership between Electimuss London, Seinde Signature, and OPay marks a new chapter in Nigeria’s luxury evolution, one where creativity, excellence, and global collaboration meet to redefine the standard of lifestyle experiences on African soil.
Together, these brands are not just celebrating Electimuss’s decade of excellence; they are creating history, one fragrance at a time.
