Authorities of Guinness Nigeria Plc has expressed their commitment to continuously add value to the economy of Edo State.
Babatunde Savage, chairman of the company, gave the assurance during a visit to the Edo State Governor, Godwin Obaseki and the Oba of Benin in his palace to introduce Royal Kingdom Premier Lager, a new brand product of the company.
Savage, who said the new product was brewed in the Benin plant, using local raw materials from the state, noted that the company was the biggest employer of labour in the state besides the state government.
He disclosed that the Royal Kingdom Premier Lager is a local lager of international repute that the people of the state will be proud of.
“The Royal Kingdom Premier Lager is actually a product that is a reflection of Edo people and culture. Is actually a citizen of this place. It is a local lager of international standard product, and as we go on we will continue using local materials. It is something that Edo State indigenes will be very proud of, and it is our belief that we will continue to cherish it and spread it all over the state.
“Just recently, we launched various brands of our spirit products and today we brought in the latest which we believe is actually brewed here for the people and owned by the people which is actually the Royal Kingdom Premium Larger and is always good for us to be able to bring it to the governor to see and also the Oba, our Royal Majesty who actually supported the Larger Beer,” he said.
While thanking the state governor and the Benin monarch for the good work, enabling environment and the support they have been giving to the company to operate in the state, Savage assured that the management would continue to look at the cultural heritage and the royalty that the kingdom is known for in crafting the best brew that is best for the people.
He explained that the priority of the company was to ensure steady job creation for the people and ensure that farmers who will be cultivating various agricultural products that will be using as ingredients in the supply chain get value for their products.
In his remarks, the Oba of Benin, Ewuare II, who officially unveiled the new product, commended the management of Guinness Nig. Plc for using royal symbol as its logo for the new brand product, Royal Kingdom Premium Larger beer.
The monarch said it was interesting to see a product bearing the symbols of royalty, adding that such symbols will endear customers to the product.
“It is indeed interesting to see a product with royal symbols. It was quite surprising to me. I am sure beer drinkers will like it, no doubt. You will make a fortune from it because of the royal symbols on it”, he said.
IDRIS UMAR MOMOH, BENIN
