Auldon Toys, Nigeria’s toy company, has signed a memorandum of understanding with Polesie, one of Europe’s biggest toy manufacturers to retail and start local assembling of high-quality toys that meet all international safety standards within Nigeria.
The partnership, which was sealed with both parties, signing the dotted lines in Kobrin, Belarus, will see Polesie JV Limited introduce their toys into the Nigerian market with Auldon Toys as country agent.
The one of a kind collaboration will also witness the launch of an ultramodern assembly plant that will eventually metamorphose into a full production plant in Nigeria that will service other regional markets within Africa, a move that both firms say will be mutually beneficial to all, going by their pedigree and individual commitment to first-rate quality toys.
Speaking during a press conference to announce the partnership, the Commercial Director of Polesie, Vladimir Kivaka said: “We are happy to be partnering Auldon Toys, a Nigerian wholly indigenous company that has over the years shown strong commitment to providing high quality toys to the Nigerian children. These core values of Auldon Toys fit ours and that is why everyone at Polesieare thrilled at this new venture”.
We have followed keenly, Auldon’ s steady ascends and popularity as the leading Toys dealer within the West African sub-region and decided to partner with them in order to get our quality products into a flourishing market, though dominated by cheap Chinese toys that mostly do not meet international safety standards.
Vladimir continued, saying “this venture will see usbring in our invaluable expertise which would see us set up a toy assembling plant for the purpose of producing toys locally and ultimately bring our production lines which will in the short term add to the value chain by creating employment and knowledge transfer to Nigeria”.
CEO Auldon Toys, Paul Orajiaka, was equally pleased with the partnership as he acknowledged the strength and expertise, Polesie is known for across Europe, stating that a partnership with a major European toy manufacturer as Polesie will provide quality toys, provide skill acquisition and most importantly further expand Nigeria’s manufacturing sector by the time the local manufacturing phase sets in.
Orajiaka noted that Auldon is optimistic, this first step will usher greater prospects for the toy industry in Nigeria. “I and my team are happy with this visit and all we have seen at Polesie production line,which vaunts quality and toys safety control measures. It is also worthy of note that the stronglevel of acceptance Polesie toys have gained globally since it was established barely two decades ago is unprecedented”.
“Despite the unrivaled quality and attention to detailthat goes into producing Polesie toys, into a world standard product they are affordable when compared to the Chinese products that flood the Nigerian market. With this positive development coming, I am more than pleased that, Polesie has agreed to a further phase of local assembling and then manufacturing partnership with Auldon Toys.”. “So, it is safe to say that the Nigerian child, parents and schools are about to enjoy affordable, premium quality, unique European toys in the country. We will be working with all our key clients namely Game, Shoprite, Spar, Next, Sahad Stores, Ebe-ano among others and also through our E-commerce channel at auldontoys.com to retail Polesie toys across Nigeria”.
