Africa Tourism Partners invites all tourism stakeholders to register and be part of an unforgettable learning experience at this year’s Africa Business Tourism & MICE Masterclass. The MICE Masterclass will be held from August 27-28, 2025, at BDO Offices, Illovo, Johannesburg, South Africa.
The MICE industry is a major driver of economic growth in Africa. It is therefore imperative that the tourism stakeholders are equipped with fresh ideas on how to elevate their businesses to the next level. The 2025 Africa Business Tourism & MICE Masterclass offers a comprehensive program that will be delivered by top professionals from around the world.
Read also: Africa Business Tourism, MICE Masterclass to cultivate thriving industry in Johannesburg
The faculty of speakers include: Elcia Grandcourt, Director, Africa, UN Tourism, Spain; Senthil Gopinath, CEO, International Congress and Convention Association/ chairperson, Events Industry Council; Leid Zejnilovic, associate professor/associate dean, AI and Digital Transformation, NOVA School of Business and Economics, Portugal, Linda Pereira, president, Advantage Consultants Group, Portugal, Marcus Baffoe-Bonnie, executive, Wandile Mabaso Group/ former managing director, Michelin Tyres, Africa and more.
Participants of the 2025 MICE masterclass will receive invaluable knowledge, access to industry connections, discover new opportunities and best practices, and gain insights on navigating the changing landscape and emerging MICE trends. The thematic areas include: Unpacking industry trends, insights and dynamics; advancing AI disruption in MICE venue sales; bridging the gap between training and workplace experience; and mastering effective event planning and management cycles.
Read also: Why Africa Business Tourism and MICE matter to youths
Attendance at the masterclass will include: African tourism professionals and stakeholders from convention bureaus, tourism departments, tourism boards, tourism development agencies, meeting planners, professional conference organisers, and destination marketing companies.
Others are: suppliers from the MICE industry, small and medium-sized enterprises (SMEs), entrepreneurs, youth and women in tourism, students, and start-ups.
Opportunities for business-to-business sessions and desktop exhibition space are available on a first-come, first-served basis. Group registrations, SMMEs and students stand to benefit from the massive discounts on offer.
