So far, the journey of the Radisson Hotel Group in the African hospitality market has been marked with impressive feats, with Nigerian being one of its key markets and a big contributor to the feats on the continent.
Since 2011, when it opened Radisson Blu Anchorage Lagos, its flagship hotel in Nigeria, the international hospitality company, headquartered in Brussels, Belgium, has been intentional with the expansion of its portfolio in the country.
From a single hotel, the group now has 13 hotels and over 1700 rooms in operation and under development across Nigeria, while being very well on track to reach its target of 15 hotels in Nigeria by 2025.
From Park Inn by Radisson, Radisson, Radisson Blu, the group is scaling up its brand offerings in the Nigeria market with the Radisson Collection, its luxurious and highest brand.
In 2023, the group inked an agreement with Avalon Intercontinental Nigeria Limited, its longtime partner, for the development of Radisson Collection Hotel & Conference Center, Abuja.
Then, Tajudeen Owoyemi, chairman, Avalon Intercontinental Nigeria Limited, assured that the proposed hotel will be delivered in 36 months from February 2023.
As expected, since that agreement and assurance, the market and especially the discerning guests, are in anticipation of the new brand.
True to the Avalon Intercontinental’s assurance, the new hotel, a 10-storey building with two basements, is almost set and will change both the hospitality offerings and the skyline of Abuja on its opening.
The Radisson Hotel Group is also excited with the speed and the new hotel is sure going to be delivered on schedule. The Group’s faith in its Nigerian partner is based on Avalon Intercontinental’s long-lasting relationship, credibility and smooth running of its three hotels in Lagos: Park Inn by Radisson Victoria Island, Radisson Ikeja and Radisson Blu Ikeja.
Read also: Nigerian market still very impressive for Radisson Hotel Group in Africa
Why the much anticipation for the new brand?
If you have visited any of the over 30 Radisson Collections across the world, you will marvel at the very high and sustained level of leisure, purposefully curated for the discerning guests.
From Berlin, Milan, Manchester, Venice, Moscow, Riyadh, Stockholm, Copenhagen, London and other destinations where Radisson Collection has berthed, the magnificence of the iconic properties speaks volumes on attention to details in offering guests premium leisure.
Moreover, Radisson Collection, which is, no doubt, the most luxurious of the many brands of Radisson Hotel Group, features a new generation of iconic properties in one-of-a-kind spaces.
In the collection are exceptional hotels, with no two ever the same and each with a unique character authentic to its locality.
Again, the modern designs of Radisson Collection blend elegance in form and function, making each hotel the ultimate destination for those who value vibrant and luxury lifestyle.
Radisson Collection Hotel & Conference Center, Abuja
The latest and most luxurious outlet is located in Maitama District, one of the most sought after and exclusive areas in Abuja, which is next to the Aso Rock.
When completed the new-build and Abuja’s first luxury hotel will offer 249 well-appointed rooms, ranging from standard, apartments to lofts and presidential suites.
Spanning across almost 3000 square meters, the meeting spaces of Radisson Collection Hotel & Conference Center, Abuja, will consist of a dividable conference hall, five meeting rooms, a board room, as well as a pre-function area.
The hotel will be a 45-minute drive from the Nnamdi Azikiwe International Airport, amid proximity, major attractions such as Wuse Market, the city’s most popular market, Jabai Boat Club, a water based recreational facility and family entertainment center, among others.
Moreover, the new development will enable Abuja to join prime destinations of RHG, while placing Radisson Hotel Group firmly on track to achieve 15 hotels in Nigeria by 2025.
It would be recalled that at the signing ceremony in Lagos, Erwan Garnier, senior director, development, Africa at Radisson Hotel Group, reflected Radisson’s excitement insisting that with a vast potential for significant scale, both Nigeria and its capital city, Abuja represent key markets within the group’s robust development strategy to reach 150 hotels across Africa within the next five years.
Radisson is also excited with its success in the Nigerian market attributing it to the credible partners, whom it has long-standing relationship with, especially Avalon Intercontinental Nigeria Limited that owns three hotels the group operates in Lagos.
“About 65 percent of our hotel owners have more than one property with Radisson Hotel Group, which is a testament to our commendable owner retention,” Radisson Hotel Group noted.
Meanwhile, Avalon Intercontinental Nigeria Limited is eager to open the hotel when completed soon, and thereby, extending its partnership with Radisson Hotel Group.
Again, and more importantly, Avalon Intercontinental will be uplifting the hospitality landscape of Abuja with the debuting luxury lifestyle hotel offering like no other within the city.
As anticipation builds for the opening of Radisson’s luxury lifestyle brand for experience-driven travelers to the city of Abuja, the guests and the market are on the lookout.
