Kia Corporation and LG Electronics have partnered to collaborate on implementing mobility space solutions based on PBV (Platform Beyond Vehicle) technology.
The companies signed a Memorandum of Understanding (MOU) at the Kia pavilion at the 2025 Seoul Mobility Show, held at KINTEX in Goyang, South Korea, and unveiled concept models for mobile work and recreational spaces that incorporate advanced home appliances into Kia’s PBVs.
The signing ceremony was attended by Won-Jeong Jeong, executive vice president and head of the Korea business division at Kia, and Lyu Jae-cheol, president of LG Home Appliance Solution Company.
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The agreement brings together Kia’s PBV technology and LG’s expertise in AI solutions.
The companies aim to offer customised space experience for users tailored to different lifestyles and work needs by integrating advanced home appliances into PBVs.
This will enable users to transform the vehicle into a personalised office, studio, lounge, etc.
“By offering mobility space solutions that combine automobiles with home appliances, we aim to lead a transformative shift in customers’ lifestyles,” said Won-Jeong Jeong, Executive Vice President and Head of Korea Business Division at Kia.
Jeong said that this partnership with LG Electronics advances the core value of PBVs, contributing to a new mobility paradigm where vehicles evolve into personalised spaces for living and working.
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The two companies are working together to bring the concept models to market in the second half of 2026. With this agreement as a starting point, they also plan to cooperate in developing advanced home appliances and AI solutions that can streamline and enhance everyday tasks.
Two Kia PV5 Spielraum concept models were showcased at the Kia pavilion during the 2025 Seoul Mobility Show, held from April 4 to 13.
The word ‘Spielraum’ – German for ‘play space’ reflects the concept of flexible mobility environments.
