Terra Seasoning Cube has announced the selection of a group of five passionate individuals ‘Unwrap Smiles Squad,’ chosen to lead acts of kindness within their communities.
“We believe brands have a responsibility beyond their products. We exist to serve communities, connect people, and uplift lives,” Probal Bhattacharya, chief marketing officer, TGI Group, stated.
According to him, Terra seasoning cube has built a reputation not just for delivering rich, quality flavour to Nigerian kitchens but for consistently investing in people-centric initiatives.
“The Terra unwrap smiles squad represents that spirit, showing how meaningful initiatives can have major impacts and unwrap smiles across communities,” Bhattacharya stated.
According to him, the unwrap smiles squad is a natural extension of that legacy, with each squad member receiving resources and support to implement their kindness projects within their city, to reinforce the brand’s mission to add value both on the plate and in people’s lives.
He disclosed that the selected squad members have been unveiled on Terra’s social media platforms and, in the coming days, will show how they unwrap smiles, one act at a time.
“Welcome to the league of joy spreaders, the league of smile givers, the good vibe only champions. I’m so proud of you all. Let’s get ready to unwrap smiles together,” Chioma Akpotha, Terra Cube brand ambassador, posted on social media to congratulate the newly selected squad members.
The post came following a rigorous review and selection process, to unveil five outstanding change-makers who emerged as the brand’s unwrap smiles squad, each representing their city and community across the country.
Last year, Terra Cube captured hearts nationwide with its Unwrap Your Smile campaign, where a woman was given a store makeover. At the time, many thought that was the high point, but true to form, the brand continues to raise the bar.
The Unwrap Smiles Squad campaign launched with a nationwide call for entries, inviting people to share how they would spread joy and smiles in their cities.
The response was nothing short of remarkable. Hundreds of thoughtful, inspiring entries poured in, revealing a country rich in empathy, generosity, and the enduring belief that small acts can spark lasting impact.
