Last year, I sat across from Ayomide, a bright and promising marketing agency founder based in Lagos. On paper, he was on the cusp of a breakthrough, he had just secured a high-value contract to run an SEO and backlinking campaign for a global crypto company targeting eight African countries. For many marketers, this was the dream brief: cross-border reach, a credible client, and the chance to elevate one’s agency to new heights.
But as our conversation unfolded, it became clear that the project was draining more than it was delivering. Ayomide looked tired. Not just physically, but mentally. “I didn’t know building visibility across Africa would be this hard,” he told me.
That moment stuck with me.
Because Ayomide’s story isn’t unique.
The problem no one talks about
The original campaign brief sounded simple: place sponsored content with backlinks in trusted media outlets across select African markets—Ghana, Kenya, South Africa, Egypt, and a few others. But what followed was anything but simple.
Ayomide had to figure out the right platforms in each country, reach out to dozens of editors (many of whom never responded), and navigate a tangled web of inconsistent pricing, formats, and lead times. In cases where he couldn’t reach media houses directly, he relied on freelance agents—many of them former journalists—who promised connections but rarely delivered with reliability.
Then came the real headache: payments.
Because many outlets demanded dollars, Ayomide had to source foreign currency, route funds through friends abroad, and hope the money reached the right person. Some agents disappeared. Others confessed they couldn’t place the content after collecting payment. It was chaos masquerading as process.
When Ayomide considered registering his agency in Nairobi and Accra just to have a foothold, I realised the absurdity of it: a promising founder in Nigeria, considering permanent expansion to other countries—not for market growth, but just to execute a single campaign. That’s when the idea for GoBorderless.Africa truly crystallised.
The birth of a platform
we built GoBorderless.Africa because we knew the problem wasn’t limited to Ayomide. Across the continent, startups, marketers, and global brands face the same disjointed media landscape in multiple countries, multiple currencies, multiple rules, and no real infrastructure for pan-African content placement.
So we built one.
GoBorderless.Africa is a no-subscription platform that lets users place sponsored stories directly with verified African media outlets. You don’t have to hunt for contacts, haggle over email, or stress about payments. Everything—pricing, formats, timelines, and transactions—is transparent and centralised.
What we offer
On GoBorderless, you can:
Browse and book directly with verified outlets like TechCabal, Pulse Kenya, Forbes Africa, The Africa Report, and many more.
See clear pricing, lead times, and content specs before you commit.
Pay once through our platform—no remittances, no agents, no foreign currency gymnastics.
We’ve made it possible for a marketer in Lagos to run a campaign in Nairobi or Accra with the same ease as a local campaign.
Stories without borders
The truth is, Africa doesn’t have a visibility problem—it has an infrastructure problem. Brilliant ideas, campaigns, and companies exist across the continent, but there’s no reliable system to scale storytelling regionally.
That’s what GoBorderless.Africa is changing.
We are building more than a platform—we are building an ecosystem that allows professionals to tell bigger stories, in bigger places, without losing sleep over logistics.
Because visibility shouldn’t be limited by borders.
