As part of its initiative to bridge the skills gap in the digital marketing industry, Vibe Web Solutions, a dedicated digital marketing consultancy firm has partnered with Boulos Group, a major player in the Nigerian market to sponsor 10 university graduates to undergo six-weeks training on nine digital marketing courses.
The Graduate Digital Marketing Program kicked off on the 12th of October and is offering the selected graduates’ opportunities for internship placement in some key Nigerian companies where they will implement core digital marketing strategies whilst under the coaching and supervision of Vibe Web Solutions.
Speaking with some journalists, CEO, VibeWeb Solutions, Tobi Asehinde explained that the skills gap amongst digital marketing professionals, and the demand for qualified digital marketing professionals in the digital marketing industry is becoming alarming, hence the reason for training more digital marketing professionals cannot be questioned.
According to him, “the demands of well-trained digital marketers are growing so rapidly and availability of skilled digital marketing professionals has suddenly become a challenge. Since, most of our clients are asking for well trained digital marketing professionals, we deem it fit to start this program”.
Asehinde said the Graduates Digital Marketing Program will provide an in-depth knowledge and graduates gain high-quality 6 weeks practical training from experts in the digital marketing field and work experience in a digital marketing role with some of the biggest companies in Nigeria.
“We will help the graduates launch exciting career in digital marketing,reward them success and encourage them to exceed their potential” he said.
Continuing, he expressed his gratitude to Boulos Group saying, “Boulos Group is a major sponsor for the Graduate Digital Marketing Program and we believe that it is a wonderful initiative which other companies in Nigeria should also queue into. The benefits accrued in training university graduates on digital marketing are quite enormous.”
Also speaking on the imperatives of the initiative, Robert Ugbaja, Chairman of Boulos Group, said it is in the character of the Company to fall in line with the digital trends in the society.
He said, as a company that took on a social task – that of improving the social conditions of Nigerians by providing opportunities and alleviating unemployement and poverty, Boulos Group views the partnership with Vibe Web Solutions as critical in its quest to remain ahead of competition, bridging the gap between the Company and the stakeholders while offering valuable products to the customers.
He therefore urged the graduate trainees to be observant and dedicated throughout the internship program as Boulos Group will provide them with enabling environment to achieve the aims of the initiative.
JUMOKE AKIYODE
