After one year of rebranding the Spectranet 4GLTE service offering as a premium house hold and business enterprise internet service provider in the country, the organisers of the Beacon of Information and Communication Technology (BoICT) recognised the efforts of the management of Spectranet 4GLTE as the broadband company of the year.
Presenting the award to the representative of Spectranet, Earnest Ndukwe, the pioneer executive Vice Chairman of Nigeria Communications Commission and chairman of the award ceremony said he watched with keen interest the transformation of Spectranet in the last one year as a modest business with operation somewhere in Lagos, but today is in Port Harcourt, Abuja and Ibadan.
He mentioned that aside the spread of the Spectranet brand to four cities, the brand is also challenging lifestyle and the use of internet service with its positioning as the smart home and office internet service provider.
According to him, the award to Spectranet is a function of the customers’ vote of confidence on the brand.
Responding to the award, David Venn, Chief Executive Officer, Spectranet 4gLTE said, “We are humbled by the vote of confidence from our customers and this encourages us to continue our quest to provide the best internet experience at affordable prices.”
Ken Nwogbo, Editor-in Chief and Chief Executive Officer of the Communications week media Limited said, the Spectranet 4G:LTE brand has been a pace setter in the subsector in the last one year.
According to him when Spectranet 4GLTE announce the change of identity, he was curious as a journalist knowing that the brand at that time needed more than a new identity to win subscribers and “obviously the management of Spectranet are aware of the challenges and kept rolling out innovative content from data plans to strategic pricing and outlets development that consistently enable customers to engage with the brand.”
Ken commended the management for the various initiatives and hopes that the brand will sustain the momentum.
David Venn, on his part, said that “the award is dedicated to all the loyal customers for choosing the faster, smarter and more reliable internet service.
“It is a show of appreciation and a call to action for Spectranet to push the boundaries in service offerings,” he added.
Jumoke Akiyode
