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Samsung revolutionises viewing experience with innovative TV

BusinessDay
4 Min Read

When it comes to Samsung, you can always count on some serious quality. Samsung Electronics West Africa (SEWA) has introduced the world’s first Curved SUHD TV to Nigerian consumers at a launch organised to unveil its new range of UHD televisions. Nigerian consumers now have the opportunity to purchase the new SUHD TV which marks a monumental leap into the future of television viewing, setting a new standard in premium UHD content and elevating consumers’ viewing experience to new levels.

Speaking at the unveiling of the TV, Brovo Kim, managing director at SEWA, said that the TV gives a new meaning to TV experience and consumers, providing users with easy access to desired content, an integrated entertainment experience and more choices than ever before. He reiterated that the new SUHD TV highlight the most refined television experience ever, with the adoption of the latest technology that users should expect from Samsung’s smart TVs.

“The SUHD TV celebrates a major milestone in the UHD era, delivering superior picture quality with stunning contrast and striking brightness. Included in the product is the SUHD re-mastering engine which automatically analyses the brightness of images to minimize additional power consumption, whilst expressing excellent contrast levels. Images have much darker blacks and an elevated brightness two-and-a-half times brighter than conventional TVs, with twice the color adjustment points” he added. The SUHD TV nano-crystal semi-conductor transmits different colors of light depending on their size in order to ensure the highest purity and light efficiency available today.

This technology provides for a wide range of more accurate colors, providing viewers with twice the adjustment points and 64 times more expression than conventional TVs, making it a game changer.

SUHD TV’s nano-crystal semi-conductor transmits different colors of light depending on their size in order to ensure the highest purity and light efficiency available today.

This technology provides for a wide range of more accurate colors, providing viewers with twice the adjustment points and 64 times more expression than conventional TVs. “Samsung continues to provide consumers with innovation that take entertainment to the next level and with the value-added benefits included in the pre-order purchase, users can enjoy the very best in home entertainment,” said Brovo.

The SUHD TV is a game-changer that evolves in terms of hardware, software, content and the overall ecosystem with display made from Samsung’s proprietary, eco-friendly nano-crystal semiconductors, which transmit different colours of light, depending on their size, to produce the highest colour purity and light efficiency. Also speaking at the event, Sunil Kumar, director, consumer electronics at SEWA, stated that, when Samsung introduced the curved form-factor in 2013, it dramatically enhanced the home entertainment experience for consumers.

Taking cues from contemporary art and architecture, Samsung televisions have been continually designed and enhanced with many modern and minimalist highlights.

BEN UZOR

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