Etisalat Nigeria, says its newly introduced EasyCliq package, targeted at the youth population stands out from other competitive packages as it allows subscribers the freedom to choose from a range of different bonus options.
The telco said the revamped EasyCliq in particular gives youth segment customers the opportunity to choose from any of three bonus options: 250 percent bonus to call all networks, 350 percent bonus to call only Etisalat numbers, and 100 percent bonus on data purchase between 50MB-500MB.
While speaking on the objective of launching the new EasyCliq value proposition, Layi Onafowokan, Head, Youth Segment, Etisalat Nigeria, said that the product is another ground breaking innovation with unique generous offers unlike other competitive packages that offer largely restrictive experiences.
“Packages offered by other telecom operators typically peg certain percentages of voice calls and data as bonuses or grant surplus for a fixed amount purchased by the subscribers. Etisalat is proud to be associated with another ground breaking innovation that empowers subscribers to maximise their potential”, he said.
Onafowokan said that in line with the unique proposition of the product, EasyCliq was launched via an unconventional campaign, #BreakFree, a youthful engagement initiative that included social media and a 24-hour dance challenge aimed to connect more with the youth.
Jumoke Akiyode
