Airtel’s yearly customer reward initiative, Red Hot Promo has returned this festive period and the telecommunications company has promised to make this year’s Promo, the best yet, planning to reward over 36,000 customers on its network.
Airtel Nigeria, recently announced the launch of the fourth edition of its Red Hot Promo which it says has been repackaged to thrill as many customers as possible with exciting prizes.
According to the telco, its 2016 Airtel Red Hot Promo will give out N200million in cash prizes.
“Eight lucky customers will win the weekly grand prize of N10,000,000 each while 60 customers will become instant millionaires, winning N1,000,000 daily.
“600 telecoms consumers will smile to the bank as N100, 000 daily prize winners. Over the 60 day period, 6,000 participants will also emerge as N500 airtime winners, bringing the total number of winners in this year’s Red Hot promo to over 360,000,” Airtel said in a statement made available to BusinessDay.
To participate and win in the promo, Airtel customers would need to recharge their mobile lines, buy any voice or data bundle or take the deal of the day by dialling *340# to enter into the daily draw.
The promo is point based and customers earn points based on the value of recharge or bundle they buy.
According to Airtel, multiple recharges earn customers more points, which in turn increase their chances of being selected in the daily draws.
Customers who take the deal of the day by dialling *340# also earn additional points, which increase their chances of winning. Points represent the number of entries a subscriber has in the promo and the more points a customer has accumulated, the higher the chances of winning.
Participants accumulate and keep points they earn all through the duration of the promo.
Customers’ numbers will, however, be in the draw only on the days they recharge, buy a bundle or take the deal of the day.
Customers can check the number of points they have accumulated in the promo by sending ‘POINTS’ as SMS to the short code, 340. This SMS is zero-rated, completely without charge.
The promo will run till February 3rd 2016.
Commenting on the Red Hot promo 4.0, Ahmad Mokhles, Chief Commercial Officer, Airtel Nigeria said: “The Red Hot Promo is designed to reward customers’ loyalty and patronage – it is Airtel’s unique way of showing appreciation to telecoms consumers, recognising and rewarding them for their continuing commitment to the Airtel brand.
We chose this period of the year to organise this big reward initiative as it is a befitting way to end the year on a winning and rewarding note for our esteemed customers,” Mokhels said.
Currently in its fourth season, the Red Hot Promo has improved the socio-economic status of many Nigerians and assisted others to achieve their aspirations.
It will be recalled that Red Hot Promo 3 saw 240 people winning all-expense paid holidays to Dubai, United Arab Emirates (UAE). In Season 2, a truck driver, Abiodun Adio, emerged the grand prize winner, smiling home with a brand new Range Rover, while Danjuma Yakubu, a National Assembly correspondent with Radio Nigeria’s Precious FM in Lafia, Nasarawa State won the N10 million grand prize in Season 1.
JUMOKE AKIYODE
