Airtel has premiered the third season of its ‘Touching Lives’, Corporate, Social Responsibility (CSR)program, targeted at rewarding hardworking, under privileged Nigerians.
Speaking to guests at the event in Lagos at the weekend, Segun Ogunsanya, Managing Director and Chief Executive Officer of Airtel, said Airtel Touching Lives had continued to record tremendous success since it was launched in 2015.
According to him, the accomplishments over the years, became all the encouragement the telecommunications company needed to keep the show coming back every year.
“We are inspired to continue to touch the lives of underprivileged Nigerians through this platform and to also motivate other privileged Nigerians to contribute their quota in making our society better,” he said.
Ogunsanya then called on like-minded Nigerians to “join this noble cause of giving back to the society because we believe that there are many kind-hearted, empathetic and selfless Nigerians that are willing to render succour to underprivileged people.”
Airtel Touching Lives has been a reality television show broadcast on satellite and terrestrial networks across the continent. Each season, the program follows the journey of those who are nominated by email, SMS, or letters, and documents Airtel’s process of providing tailor-made assistance to each of them.
In the previous season, grantees included the Centre for Disability, a Non-Governmental Organisation (NGO) whose work was to help physically challenged individuals access life-improving aid.
Other recipients of the Airtel Touching Lives assistance were Essien Obong, a mathematician and software engineer who had become blind from injuries inflicted on him by armed robbers.
The current series of the program, according to the Airtel, will feature another set of inspiring stories, everyday Nigerians who received much needed support from Airtel.
Jumoke Akiyode
