Premier League football clubs look set to break the summer transfer window spending record, according to analysis from Deloitte.
Clubs have so far spent £790m in the current window, just short of the £835m record set last year.
With a number of deals set to go through on deadline day, the record could be beaten easily.
Confirmation of final spending will be announced later on Tuesday, after the window closes at 18:00 UK time.
Net transfer spending – the amount of money that flows into Football League clubs and overseas – currently stands at £400m.
The transfer window in England, Scotland and Wales opened on 1 July.
“Last year we saw £85m of spending on deadline day and with further business expected over the coming hours, it looks set to be another record summer of spending for the Premier League,” said Alex Thorpe, from Deloitte’s Sports Business Group.
Increasing domestic and overseas broadcast revenue was the main driver behind rising spending on players, he added.
Manchester United are reported to be on the verge of a deal for teenage French striker Anthony Martial from Monaco for £36m, which would take total Premier League spending to £826m, just £9m short of the record.
They have already already signed Memphis Depay for £31m (from PSV Eindhoven), Morgan Schneiderlin for £25m (Southampton) and Bastian Schweinsteiger for a reported fee of £14.4m (Bayern Munich).
Rivals Manchester City have also been big spenders, with deals for Raheem Sterling for £49m (Liverpool), Nicolas Otamendi for £32m (Valencia) and Kevin de Bruyne for £55m (Wolfsburg).
