Manchester City have agreed to a groundbreaking £1 billion kit deal with German sportswear giant Puma, marking the biggest kit sponsorship agreement in Premier League history.
Under the new long-term deal, Man City will earn approximately £100 million per year, with the partnership extended until at least 2035.
The agreement surpasses the £90 million-a-year deal rivals Manchester United signed with Adidas in 2023 and far outpaces Liverpool’s reported £60 million-a-year contract.
According to the club, the Puma partnership has driven record kit sales globally. In their latest financial statement (year ending June 30, 2024), City reported Premier League record revenues of £715 million, with commercial revenue increasing to £344.7 million.
Ferran Soriano, CEO of City Football Group (CFG), hailed the extended partnership:
“We joined forces with Puma with the ambition to go beyond expectations. Over the last six seasons, we have achieved that and more. Puma has seamlessly integrated into our organisation, and together we’ve created many historic moments.”
Puma CEO Arthur Hoeld also praised the partnership:
“Our collaboration with Manchester City has been a tremendous success on and off the pitch. The club has provided the perfect stage for our performance products, and the commercial results have been exceptional.”
The renewed deal includes Manchester City’s women’s and youth teams, while other clubs under the City Football Group umbrella maintain separate arrangements with Puma.
While performance-related clauses are common in such agreements, such as Manchester United’s reduced earnings due to missing Champions League qualification, City’s continued success has only strengthened their commercial appeal.
Since donning Puma kits in 2019, City have become a dominant force in English football and now boast the most lucrative kit deal in the Premier League.
