The global sportswear industry continues to be a lucrative and rapidly expanding market. In 2025, several brands are dominating based on their immense revenue, strong brand recognition, relentless innovation, and significant marketing investments.
These brands are shaping athletic apparel, footwear, and accessories, with a clear leader setting the pace. Here’s a look at the top 10 biggest sportswear brands of 2025, ranked by revenue, global influence, and market presence:
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Nike
2024 Revenue: $51.36 billion
Nike remains the undisputed leader in the global sportswear market. The American giant dominates in footwear, apparel, and equipment, boosted by a strong digital ecosystem and global athlete endorsements.
In 2024, Nike launched the NET Series – CryptoKicks, virtual sneakers powered by blockchain for ownership verification. All 100,000 pairs sold out in just 37 seconds, with resale prices surging up to 800%. Its Nike Training Club app now features AI-generated personalised fitness plans, attracting over 30 million daily users.
Nike markets under iconic sub-brands like Air Jordan, Nike Dunk, Nike CR7, and Nike Pro, alongside subsidiaries Converse and Jordan Brand.
Adidas
2024 Revenue: $25.5 billion
Known as the “Three Stripes Company”, Adidas continues to be Nike’s closest competitor. The German brand excels in performance wear and lifestyle fashion.
Adidas led sustainability innovation in 2024 with the Primeblue collection—made from recycled ocean plastics through its partnership with Parley. Over 8 million pieces were sold. Adidas also introduced blockchain-based transparency with plastic origin tracking via QR codes on VeChain.
Its Chinese market saw 9.2% year-on-year growth, with the Ultraboost 22 contributing significantly.
Puma
2024 Revenue: $9.6 billion
Puma, another German heavyweight, holds the third spot globally. The brand gained momentum through high-profile collaborations, notably with Rihanna on the Fenty x Puma Creeper, which sold over 3 million pairs worldwide.
Puma’s revenue grew steadily in Asia, accounting for 21% of total sales in 2024.
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New Balance
2024 Revenue: $7.8 billion
New Balance continues its rise as a fan favourite for both performance and sustainability. The U.S. brand introduced the NB Green running shoes, made from recycled ocean plastics and plant-based midsoles, cutting carbon emissions by 47%.
With 62% of its revenue from running shoes, New Balance plans to increase production capacity by 40% over the next 3 years.
Under Armour
2024 Revenue: $5.3 billion
Under Armour remains a major player in North America despite a slight dip in annual revenue. The brand is powered by signature athletes like Stephen Curry, Tom Brady, and Canelo Alvarez, helping maintain its visibility in global markets. While still a major player, the company reported a slight decrease in revenue in 2024 ($5.31 billion) compared to 2023 ($5.76 billion).
Asics
2024 Revenue: $4.5 billion
Japanese brand Asics holds firm in the global top 10, known for high-performance running shoes and sleek athletic apparel. The company posted a 10.7% revenue increase year-on-year and continues to blend comfort with cutting-edge sports science. Their annual revenue for 2024 saw a 10.69% increase from 2023, reaching $4.5 billion. ASICS continues to be a strong contender in high-quality footwear and athletic apparel.
Fila
2024 Revenue: $3.1 billion
Fila, now headquartered in South Korea following its acquisition by Fila Korea, remains a nostalgic powerhouse. It thrives on retro-inspired collections and sports heritage, especially in tennis and lifestyle fashion.
Reebok
2024 Revenue: $2.3 billion
Reebok, now reinventing itself post-Adidas ownership, has stayed relevant with help from pop culture icons like Rihanna and Cardi B. The brand focuses on fitness-forward collections that blend functionality with streetwear appeal.
In 2025, the sportswear industry is not just about performance; it’s about sustainability, digital innovation, and cultural relevance. While Nike continues to lead the pack, brands like Adidas, New Balance, and Puma are fast closing the gap with bold innovation, local market growth, and eco-conscious strategies.
