Ten years ago, Intense was founded on the conviction that marketing could deliver predictable and measurable growth when powered by data and technology. At the time, the outcome of many campaigns felt like a gamble. Budgets were large, but outcomes were largely uncertain.
Led by Leye Makanjuola, Intense entered the already saturated market determined to prove that growth from marketing could be tracked, sustained and scaled. With a lot of tenacity and drive, the team approached challenges with a collective ‘never-say-die’ spirit, believing that no problem was impossible to solve and no goal was out of reach
This is what has kept Intense from the start and over the years. With modest offices and limited funding, Intense leaned on an approach that demanded discipline and resilience. This meant refusing shortcuts, setting high standards even when it was inconvenient, and focusing on results rather than just activities.
Over the years, Intense has refined the art and science of using technology, data and AI to ensure that marketing outcomes that could be predicted and measured. Today that company has grown into a marketing and technology powerhouse that includes Intense Digital, Intense UK, Purple Stardust and Palet. From Nigeria, it now works with multinationals across industries, and the establishment of a physical office in the United Kingdom marks an important step in its global journey. Recognition has followed, including wins at the prestigious Pitcher Awards, but for Intense, the true validation lies in client results: stronger brands, increased market share, and measurable returns on investment.
The company’s 10th anniversary theme, A Decade of Unlocking Exceptional Growth for Business, reflects the centrality of intensity in its story. As Makanjuola puts it, “This is not a finish line for us. It is a reminder that we have to keep raising the bar. The next decade will demand more innovation and more intensity, and we are ready for that.”
At the heart of Intense is a value system expressed through the acronym TIGER O: Team Spirit, Innovation, Growth Oriented, Excellence, Responsibility, and Owner’s Mindset. These values are not abstract. They are practical expressions of intensity. Team spirit drives collaboration with urgency and purpose. Innovation ensures solutions never stand still. Growth orientation keeps every campaign focused on tangible outcomes. Excellence demands performance at world-class levels. Responsibility means taking ownership of results. And the owner’s mindset reinforces accountability, turning every challenge into an opportunity.
The Intense story offers a clear lesson for today’s business leaders. In volatile environments marked by uncertainty, currency swings, and global competition, strategy alone is not enough. What sustains vision, turns plans into execution, and keeps growth from being left to chance is intensity. Without it, every other thing will not hold. With it, applied through discipline and values, growth becomes inevitable.
From a small Nigerian startup to an International Group, Intense has shown the real power of intensity in business. For leaders navigating today’s markets, the takeaway is simple: intensity is more than an attitude. It is a resource, a business factor, and a competitive edge that can define the next decade of success.
Follow Intense Digital on
Instagram @intense.digital_ ||Twitter @Intenseng ||Facebook @Intense
And Purple Stardust
Instagram @WeArePurpleStardust || Twitter WeAre_PSD ||Facebook @thepurplebeings
Contact us
www.intense.ng || michael@intense.ng ||+234 812 036 4960
www.purplestardust.space || deborah@purplestardust.space || +234 906 038 2274
www.intensegroup.co.uk || oyindamola@intensegroup.co ||+234 707 418 1900
www.intensegroup.ng
