Lagos, Nigeria, July 31, 2025. In a bold move to redefine customer experience in Nigerian healthcare, Avon HMO has launched a new 9-Minute Service Promise, guaranteeing that all hospital approval requests will be responded to within nine minutes.
The service upgrade is part of a broader push to improve responsiveness and empower enrolees through technology, with significant new features now available on the AvonFlex Mobile App.
“Responsiveness is no longer a ‘nice-to-have’ in healthcare, it’s a non-negotiable,” said Osa Imasogie, Chief Executive Officer of Avon HMO. “When you’re at the hospital, time matters. Our 9-minute response promise is a declaration of intent: we’re putting speed, clarity, and control back where it belongs: with our members.”
According to Imasogie, the app upgrades were carried out to help Avon enrolees enjoy improved speed, convenience, and control over their healthcare experience. With the enhanced app, members can now track the status of their hospital approval (pre-authorisation) requests in real time, request refunds directly, get gym approvals, book sessions seamlessly, and schedule their annual wellness checks, all from their phones. In addition, they can buy affordable health plans and complete their HMO registration without the hassle of paperwork.
This app-first approach is part of the company’s continued investment in digital solutions designed to meet the evolving needs of today’s health-conscious consumer. “It is a full-circle upgrade, from speed at the back-end to control at the front-end,” said Opeoluwa Adeola, Avon HMO’s Head of Customer Experience. “Whether you’re waiting for a hospital approval or looking to schedule a wellness check, we’ve made sure the process is transparent, efficient, and mobile-friendly.”
Long wait times, unclear approval statuses, and paperwork-heavy processes have been major pain points for HMO enrolees in Nigeria. Avon HMO’s new service commitments aim to change this narrative by making healthcare access feel as responsive and modern as other daily experiences, like banking or transport.
With over a decade in the industry, Avon HMO continues to position itself as one of Nigeria’s most forward-thinking health management organisations, combining empathy with innovation.
About Avon HMO
Licensed in 2012, Avon Healthcare Ltd., (Avon HMO) is a leading health management organization providing healthcare plans and other healthcare services to all Nigerians – individuals, families, groups, companies, and communities. In 2016, Avon became the first HMO in the country to serve the retail market with an array of health plan options, offering everyone the opportunity to subscribe and pay via their mobile devices. By providing broad access to quality healthcare products and services, Avon is empowering Nigerians to live healthier, fuller lives.
Avon HMO is a subsidiary of the Heirs Holdings Group, an African proprietary investment company driving Africa’s development through long-term investments in key sectors.
For media enquiries or interview requests, please contact:
Zainab.olagunju@avonhealthcare.com
