SO&U, one of Nigeria’s marketing communications companies has appointed Biodun Adefila as its first Chief Operating Officer. Until her recent elevation, she was the company’s Executive Director, Brand Management, responsible for formulation and implementation of strategies for successful execution of its brand management initiatives.
With a rich pedigree and experience that spans decades, during which period she honed her skills at some of the country’s leading advertising companies, Adefila through her commitment, focus and dedication has been an integral part of the SO&U success story for over two decades.
She holds an MBA in Marketing from the University of Liverpool, UK and a Certificate in Advanced Management from the prestigious Lagos Business School.
According to the Company’s Group Managing Director, Udeme Ufot, “Biodun has spent most of the last two decades in SO&U growing through the ranks and living the values that have seen our Agency through its nearly three decades of existence. She can be described as a dyed in the wool SO&U person. There is no doubt that she has been well tutored for this moment”
