Sona Group of Industries has recorded a major boost in products awareness campaign as its participation in the Food West Africa trade fair drew the attention of large turn-out of consumers and business participants.
Showcasing an array of products from three of its subsidiaries, Food, Agro & Allied Industries (Sorghum), Sona Agro Allied Foods Ltd (Biscuits & Confectionaries) and Euro Global Foods & Distilleries Ltd at the exhibition, which was held at the Landmark Event Centre, Lagos.
Subir Mazumdar, Sales Manager, Euro Global Foods & Distilleries Ltd, said that the company was using the exhibition as an avenue to engage with business owners as well as enlighten consumers about their products.
“We are not really here to sell to customers; it is more of giving them a feel about what we are producing. Our main target is to get engaged with business owners who are willing to buy our products in large quantities,” he said. “That is the main objective why we are participating in this sort of business to business (B2B) transactions. A lot of people who have come in here are into B2B and they are looking at how they can grow their business, what they can do or how they can engage with Sona Group”.
Kelvin Diaso, a customer, said that Sona Group has fantastic product. It is unfortunate that the products are not seen in the market. All they need to do is push the products into the market.
“This biscuit I am holding called Aktive is crunchy and nice. I really enjoyed taking it with Golden Choco, Malt drink. I was hungry when I took it, but now I am filled. People would love to see this kind of product more in the market”, Diaso said.
Also, Akande Olufunke, a caterer who was at the event, said she was in Sona Group’s pavilion to take samples of their products. She said she hoped to do business with the company as most of the products she tasted were of high quality.
Olusola Bello
