Global direct-selling company QNET is intensifying its footprint in Sub-Saharan Africa with a renewed focus on sustainable innovation and youth-centred skills development, unveiling a broad suite of eco-friendly lifestyle products and digital learning tools at its Product Expo held in Lagos.
Addressing journalists at the event, Bernhard Gaksch, regional strategy and marketing manager for QNET Sub-Saharan Africa, said the company is aligning its growth strategy with the rising demand among young Africans for healthier living solutions, environmentally responsible technologies and practical skills to build viable businesses.
Gaksch noted that Africa’s expanding youthful population represents a critical driver for wellness, sustainability and digital learning markets.
“We are investing heavily in innovation, sustainability and education so more Africans can access quality products and skills that improve their wellbeing and strengthen their future,” he said.
A major highlight of the expo was QNET’s presentation of its premium Bernhard H. Mayer and Cimier watch collections. Gaksch showcased the Omni Collection, produced entirely from recycled stainless steel and rubber, describing it as a symbol of the company’s shift toward eco-friendly manufacturing. The collection also contributes to reforestation efforts, with QNET funding the planting of one tree for every unit sold. Other timepieces on display included the 99 Names of Allah special edition and the official Manchester City FC watch, which is also available at the Etihad Stadium.
Beyond luxury accessories, the company demonstrated several wellness-driven technologies tailored to growing environmental and health concerns. These included the HomePure Nova water purification system, which uses a nine-stage filtration process, including a 35-layer, silver-infused membrane, to remove contaminants down to 0.2 microns.
Gaksch stressed that while boiling water remains common across Nigerian households, it does not eliminate chemical pollutants and destroys essential minerals, making advanced filtration systems an important alternative.
QNET also unveiled the HomePure Zayn, a portable air purification system equipped with a six-stage filter capable of eliminating pollutants, volatile chemicals and airborne viruses with verified 99.94 per cent effectiveness.
According to Gaksch, deteriorating indoor air quality, driven by pollution, chemical exposure and poor ventilation, has become a global challenge, prompting consumers to invest in cleaner household environments.
In the personal care category, the company introduced ProSpark, a natural toothpaste made with astaxanthin and glutathione to strengthen gum health and reduce inflammation. Unlike conventional brands, the product contains no fluoride and uses rock salt to support enamel protection.
QNET’s travel and lifestyle subsidiary, QVI, also drew attention with its global booking platform, which offers access to over one million hotels worldwide, in addition to car rentals and curated travel packages. The company owns resorts in Turkey, Thailand, Sri Lanka and Malaysia, offering discounted stays compared to mainstream platforms, although travellers remain responsible for securing visas and flights.
A central focus of the expo was QLearn, QNET’s online learning platform designed to equip emerging entrepreneurs with business management, communication, financial literacy and network marketing skills through professional courses from institutions in the UK, US and EU. Gaksch acknowledged that many young people who join QNET lack formal business training, and the platform provides a structured foundation for growth.
He also clarified that while QNET’s parent company, the QI Group, owns a university in Malaysia offering accredited academic degrees, its admissions process is independent of QNET’s direct-selling operations.
Overall, the Lagos expo underscored QNET’s broader Africa strategy: pairing sustainable technology with entrepreneurial capacity-building to empower young people and support healthier lifestyles across the continent.
