In Nigeria, Africa’s most populous nation with over 200 million people, the idea of building a successful local streaming platform sounds promising. Yet, the reality is grim: Low subscriber numbers and economic challenges make it a tough sell.
Industry insiders argue that Nigeria likely doesn’t have up to 10 million active paying subscribers for video streaming services, a figure too small to support a profitable local platform. This scarcity, combined with high data costs, funding woes, and competition from global giants, has led some to ca
