Pernod Ricard Nigeria, a subsidiary of the global wine and spirits giant, Pernod Ricard, has pledged more commitment to innovation and sustainability of its products as it celebrates over 50 years of global presence.
The company, incorporated in Nigeria in 2012, operates three distribution hubs in Lagos, Abuja, and Port Harcourt, employs over 200 people directly and indirectly, and maintains presence in more than 30 states.
Micheal Ehindero, the company’s managing director, at an event in Lagos tagged, Content Drivers’ Immersion, revealed that Pernod Ricard holds 43 per cent market share in Martell and aims to expand further.
Ehindero revealed further that the company currently pays 60–70 per cent in taxes on its alcoholic brands and is recognized by the IWSR as the No 1 Irish whiskey and also No 1 cognac brand in Nigeria.
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“With a global footprint in over 180 countries, including the UK, Italy, Germany, North America, Mexico, South Africa, and Nigeria, Pernod Ricard operates an end-to-end value chain, from grain to glass, and boasts over 240 brands in the Nigerian market, including Irish whiskey, single malt Scotch, Indian whiskey, cognac, champagne, and tequila,” he said.
To tackle counterfeiting, the company partners with brand security agencies to track and investigate illicit activities. It also collects used bottles from trade channels to prevent reuse by counterfeiters, participates in industry coalitions, and supports the Glass to Life project.
Its 2030 Sustainability & Responsibility (S&R) Roadmap is deeply embedded in its operations, focusing on areas such as nurturing terroir, valuing people, responsible hosting, and circular making spanning the full value chain from sourcing to end-of-life.
Evane Cheneut, marketing director, highlighted Jameson as a flagship brand produced in Ireland. The Jameson brand fosters a strong identity Learning, Active, Down-to-earth, and Inclusive (LADI) and is committed to creating authentic and meaningful connections with Nigeria’s youth.
Initiatives like the Jameson Hub in Lekki serve as platforms for young creatives. The Jameson Stout Edition, launched globally in 2015, is one of its bold innovations.
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Cheneut also spotlighted Chivas, describing it as a symbol of collective success, backed by a recent partnership with Arsenal Football Club and the launch of an increased bottle size under the motto ‘I Arise, We Arise.’ The brand is redefining what success looks like in today’s world.
Inverroche Gin, another standout in the portfolio, comes from South Africa and is available in three expressions: Gin Verdant, Gin Amber, and Gin Classic.
Bode Omosagba, Head of Operations, emphasised that 99 per cent of materials used in local production is sourced within Nigeria, reflecting Pernod Ricard’s environmental responsiveness and economic inclusiveness.
He added that employee wellness programmes are a core part of the company’s internal culture.
Pernod Ricard’s shared values, realness, passion for challenge, fierce authenticity, and being connected beyond borders underscore its philosophy: ‘We are more than a drink.’
