PalmPay, one of Nigeria’s leading fintech platforms, has wrapped up its year-end ‘Purple December’ campaign with premium device giveaways, including the iPhone 15 Pro, as part of a broader push to strengthen customer engagement during the high-spending festive season.
The four-week campaign, which ran through December 2025, encouraged users to share personal stories highlighting how PalmPay’s products supported their financial activities over the year, from savings discipline to managing holiday expenses. The initiative blended social media participation with rewards, reflecting a growing trend among fintechs to deepen user loyalty beyond transactional services.
As the campaign’s grand finale, PalmPay asked users to create short videos detailing their experiences with the app, spotlighting features such as Target Savings and Spend & Save. The challenge generated widespread participation across platforms including Facebook, Instagram, TikTok and X, according to the company.
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The top prize, a new iPhone 15 Pro, was won by Happiness Nosike on Facebook. Other winners received Infinix smartphones, Oraimo earbuds and shopping vouchers, as PalmPay distributed rewards across multiple social platforms to maximise reach and engagement.
Beyond the incentives, the campaign also functioned as a customer-feedback loop, with users publicly sharing how digital payment tools have become central to managing daily spending, particularly during peak periods such as the end-of-year festivities.
PalmPay’s strategy comes as competition intensifies in Nigeria’s digital payments market, where fintechs are increasingly using lifestyle rewards, social campaigns and savings products to retain users and drive activity on their platforms. December typically records a surge in electronic transactions as consumers ramp up spending on travel, gifts and entertainment.
By closing its Purple December campaign with high-value rewards and user-generated content, PalmPay signalled its focus on community-driven growth as it heads into 2026, positioning engagement and everyday relevance as key pillars of its expansion strategy.
