The Ogun State Government has appointed Whatadeal Limited as the new managers of Olumo Rock following the signing of a Public–Private Partnership (PPP) agreement at a press conference held recently in Abeokuta.
The appointment marks a new phase in the management and development of one of Nigeria’s most iconic cultural and tourism landmarks and reflects the state government’s commitment to strengthening tourism asset management through structured private-sector participation, improved operational efficiency, and long-term sustainability.
The move also underscores growing recognition that Nigeria’s tourism sector requires strong governance, modern systems, and accountable delivery models to fully realise its economic and cultural potential.
Whatadeal Limited, a subsidiary of the SystemSpecs Group, is expected to apply data-driven decision-making and service-focused execution while working closely with government and local stakeholders.
“Olumo Rock represents identity and history. Our responsibility is to preserve that heritage while unlocking its full potential.
“We will leverage technology, data, and thoughtfully designed cultural experiences to improve access, enhance visitor journeys, and position Olumo Rock as a world-class tourism destination,” said Mr Fela Bank-Olemoh, Managing Director, Whatadeal Africa.
The Ogun State Commissioner for Culture and Tourism, Hon. Sesan Fagbayi, described the agreement as a strategic step towards strengthening tourism development in the state.
“This partnership reflects our commitment to preserving our cultural assets while adopting modern management practices that drive tourism growth, create jobs, and deliver value to the people of Ogun State,” he said.
Also speaking, the Director General of the Ogun State Office of Public-Private Partnerships, Barrister Dapo Oduwole, highlighted the role of private-sector participation in heritage management.
“Through this PPP, Olumo Rock will benefit from professional management and innovation while maintaining public ownership and cultural integrity. It is a model for sustainable tourism partnerships,” Oduwole stated.
