The Out-of-home Advertising Association of Nigeria (OAAN), is leveraging technology for global reach with the launch of GlobeTrotter, in collaboration with DataShare Service Limited.
GlobeTrotter is a new digital marketplace aimed to bring Out-of-Home advertising asset owners and other stakeholders including buyers together in a digital space.
“We needed to create a system that is more efficient, more transparent and more accessible to a global audience,”
Sola Akinsiku, president, Out-of-home Advertising Association of Nigeria (OAAN), said at the launch of the platform in Lagos.
According to him, outdoor advertisers in Nigeria know that the only way to unlock the potential of out-of-home advertising was to bridge the gaps between traditions and technology.
“We are proud of this legacy. However, we have also been acutely aware of the challenges: a marketplace often constrained by physical limitations, manual processes and fragmented access,” Akinsiku said.
He noted that for decades, the outdoor advertising industry has been the bedrock of brand visibility across Nigeria, painting cityscapes with creativity, turning roads into runways for brand stories and connecting advertisers with millions of consumers in their daily journey.
Ayodele Akingbade, Managing Director/CEO, Globetrotter OOH Limited, said globetrotter is an online marketplace that allows outdoor asset owners and advertisers meet to transact with clarity and efficiency.
According to him, the platform was designed to modernise, digitise and democratise the buying and selling of out-of-home assets.
“We built globetrotter to bridge the gaps between technology and OOH and to give every stakeholder the tools to grow, collaborate and scale.
“With globetrotter, we are placing Nigeria and Africa firmly on the global map of technology enabled OOH trading. This platform empowers the smallest billboard owner and the largest agency with equal access to opportunity,” Akingbade said.
