NixxHash Communications, a fast growing media organisation, has trained over 30 entrepreneurs on business development skills.
The training session, which was tagged ‘Enterprise Jolly: The CEOs Hangout’ was aimed to train small and medium business owners in Ikorodu area of Lagos State on digital marketing, branding, as well as accounting and taxation skills to enable them scale their businesses.
Adenike Fagbemi, brand strategist, NixxHash Communications, said that that business owners need to be equipped with the 21st century skills to enable them grow their businesses sustainably.
“Technology, time and space keep throwing things at us and if we cannot keep up, we get kicked out. This training is solely to brainstorm and reflect on the things we are getting right and those we need to put into consideration if truly we want to remain in business,” Fagbemi said.
“Business owners need to learn, unlearn and relearn to grow their businesses,” she advised.
Also speaking at the training programme, Steve Adesemoye, who is also a public relations and brand development expert, harped on the need for business owners to understand their target clients, identify their needs and purchasing power, then create a solution to meet the needs and deploy the resources to meet them.
Adesemoye added that it is very important for business owners to constantly monitor their brands, incomes and consumers in order to quickly identify changes in their needs due to regular technological disruptions.
Kazeem Adegoke, CEO of Pentacept, urged businesses to keep account record and ensure regular payment of taxes to relevant authorities.
“If you wait for the revenue agencies to come to you to ask for taxes which is your obligation to the government, you may end up being overbilled. To avoid that, ensure you always keep a good financial record so you can pay what is accountable to government at the appropriate time,” he advised.
Kehinde Olofintuyi, a digital marketing firm and a Google certified trainer, tasked the business owners to leverage opportunities in social media to take their goods and services to a larger audience.
“You have to identify your audience and put out contents that will address them and reach them directly,” Olofintuyi said.
Josephine Okojie
