Nigerian Breweries, foremost player in the FMGC sector has added another brand, Desperados, the world’s first Tequila flavoured beer to its collection of brands.
The lager first produced by Fischer Brewery, founded in 1821 in Strasbourg, France, and produced by Nigeria’s leading brewer, Nigerian Breweries Plc, a Heineken Operating company, has made its mark in over 86 countries worldwide.
Trailing its success in the European markets for the last 10 years, Desperados dares to attract a “Nation of Trybes” made up of young adults, who are confident, ready to challenge the norms and stand out. With the campaign tagged, “Made To Be Different’’.
Speaking on the brand launch in Lagos recently, Marketing Director, Nigerian Breweries Plc., Emmanuel Oriakhi, in a statement said, “What better time than the festive period to launch our brand that embodies the upbeat season and it is full of life. A desperados is the best authentic drink to get the party started with your trybe. As a brand, we are looking to build a community of young Nigerians who are spontaneous, driven by great taste and ready to experiment.”
Read also: Nigerian Breweries to deepen brand penetration, as ‘Desperados’ tour four cities
Also at the launch event, reality TV personality, Mercy Eke mentioned, “It was such a thrilling experience at the Desperados launch event. This is definitely one for the books and the best Brand launch event I have attended so far.”
With this new entrant into Nigeria’s competitive beer market, a premium choice is given as an alternative to spirits and shots for nightlife drinking. Desperados offers something different with its less bitter taste that makes it even more appealing.
From exciting celebrity deliveries, to the one of a kind trybe truck gracing the streets of Nigeria, Desperados is here to stay.
Bars, beer stores and restaurants are expected to see a real-time demand for this new tequila flavored beer especially at this festive season where young minds like to explore and get adventurous.
