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Nigerian creatives get opportunity to learn from the best in America

Bethel Olujobi
2 Min Read
©University of Lagos

The United States has unveiled plans to launch the African Creative Television (ACTV) and the American Music Mentoring Programme to invite Nigerian music creatives, screenwriters, producers, and cinematographers to the United States to train under its best.

Lee Satterfield, the Assistant Secretary of the US Bureau of Educational and Cultural Affairs, made the announcement Wednesday during a visit to the University of Lagos.

She emphasized that these initiatives underscore a bilateral commitment to “opening doors and opening ideas” between Nigeria and the US.

The beneficiaries of the ACTV and music mentoring programme will receive training and mentorship from renowned American TV writers and film producers at the University of Southern California.

Additionally, Nigerian music creatives will undergo training with the Grammys Recording Academy in the US.

Notably, the Grammys recently introduced the Best African Music Performance category to promote greater African representation.

The US’s interest in Nigeria’s creative industry aligns with President Biden’s efforts to enhance cooperation with Nigeria and encourage cultural exchange between the two nations.

In 2022, President Biden signed an executive order to establish the President’s Advisory Council on African Diaspora Engagement in the United States.

This initiative aims to strengthen ties between Africa and America by fostering collaboration among government entities, community leaders, philanthropic organizations, business leaders, and the African diaspora to promote growth and opportunities for both continents.

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Bethel Olujobi reports on trade and maritime business for BusinessDay with prior experience reporting on migration, labour, and tech. He holds a Bachelor's degree in Mass Communication from the University of Jos, and is certified by the FT, Reuters and Google. Drawing from his experience working with other respected news providers, he presents a nuanced and informed perspective on the complexities of critical matters. He is based in Lagos, Nigeria and occasionally commutes to Abuja.