Africa’s fast-growing Web3 ecosystem has received a fresh boost as SquirrelPR, a pioneer in public relations management software, announced a strategic partnership with Syncthesis Innovation Hub to support startups with visibility, credibility, and growth opportunities.
The collaboration is set to launch a Web3 PR Accelerator programme, where Syncthesis will nominate promising startups, while SquirrelPR will provide access to its PR and media relations tools at discounted rates, alongside mentorship and practical guidance. Both organisations will also co-create knowledge-sharing opportunities through webinars, masterclasses, and media spotlight sessions tailored for founders.
James Ezechukwu, Co-founder of SquirrelPR, said the initiative aims to close a critical gap for African Web3 companies: the ability to effectively tell their stories.
“African Web3 startups are building ground-breaking solutions, but too often they struggle to tell their stories to the world. This partnership with Syncthesis gives us the opportunity to ensure these startups not only build but are also heard, trusted, and celebrated,” Ezechukwu said.
The partnership will also embed PR clinics into Web3-focused events, organise startup spotlights for media coverage, and co-sponsor initiatives that amplify founders’ voices across mainstream and niche platforms.
Boluwatife Ogunsina of Syncthesis Innovation Hub noted that the collaboration is as much about building trust as it is about communications.
“Our work at Syncthesis is about enabling startups to thrive through better positioning and ecosystem connections. Partnering with SquirrelPR allows us to deliver even greater value by ensuring our startups are equipped with world-class PR tools and mentoring,” Ogunsina said.
Both companies say the partnership is designed to transform how startups engage with media, investors, and the wider ecosystem, ensuring that innovation is matched with visibility and credibility.
SquirrelPR is Africa’s first PR management software, connecting organisations with newsrooms and journalists across Africa, the Middle East, and Europe, while Syncthesis focuses on storytelling, brand positioning, and ecosystem partnerships for startups.
