Route 712 Experiential Agency had emerged winners in the Outstanding Young Experiential Marketing Agency of the Year category at the Marketing Edge Excellence Award.
The ovation which greeted its announcement was a clear affirmation that the organisers of the awards made the right choice in the category.
While shedding light on the momentous clinching of the award by the agency, John Ajayi, publisher, and chief executive officer of Marketing Edge, disclosed that the nomination and subsequent emergence of Route 712 as the Marketing Edge Outstanding Young Experiential Marketing Agency of the year is a product painstaking review and assessment of the sterling records of the agency in the experiential marketing.
Ajayi says the agency’s market leadership and innovative services offerings to its high profile clients stand it head over shoulder amongst its peers.
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He noted that Route 712 impactful innovations in the face of daunting challenges, especially within this period of the pandemic outbreak, well-positioned it for such recognition and celebration.
Ajayi added that anyone who had been following the corporate trajectory of the agency would have noticed that Route 712 is a corporate revolutionary of some sort in its sub-sector, right from its inception.
He says the agency’s consistently rising revolutionary credentials in account win and campaign deliveries among others clearly lend credence to the words of Will Rogers, (November 4, 1879 – August 15, 1935), an American stage and film actor, vaudeville performer, cowboy, humorist, newspaper columnist, and social commentator from Oklahoma, who said, “One revolution is like one cocktail, it just gets you organized for the next.”
Speaking in the same vein, David Idahoise, the man at the helm of affairs at Route 712, while commenting on his agency’s feat at the awards said, “This is a valued testimonial to the commitment of all of us at Route 712.”
“Those words of Picasso have been our creed, our commitment, and our guiding principle; the statement has, indeed, gingered us to do so many extraordinary things all of which we are both humbled by and proud of,” said Idahoise.
The award, he added, is a feather to the cap of every staff of the agency, made possible only by the agency’s esteemed clients across the various sectors of the Nigerian economy which, according to him, means that they, as agency people, would be wearing the feathered cap only on the behalf of their clients.
It would be recalled that Route 712 is a Marketing Communications Company of specialists located in Lagos, Nigeria, and dedicated to fascinating consumers in ways that build brands.
“Our brand identity and philosophy is inspired by bright colors and the excitement it generates. We are a convergence of colorfully creative masterminds. Our colors are within close Proximity of themselves, representing the neutrality of ideas across all media,” he said.
