Land-banking seems to emerge as new real estate type of investment which has made entry into Port Harcourt. This is as Pineleaf Estate & Properties Limited, said to be already strong in the south-east and south-south, has announced its presence in the oil city.
The company launched a grand opening with a roadshow at the weekend with crowds following them. They regrouped at Market Junction Artillery Junction for grand opening.
Speaking, Onyeka Nzekwesi, CEO of the company, who is also a bishop, told newsmen that the company had already completed estates in Delta and Anambra states where people have moved in paying only 30%. The balance would be spread over time. “We are now in Port Harcourt to help people acquire land and pay in six months or one year while already living in the houses.”
He said the key point of their business model is to create a lease system for buying lands and houses, saying the system is already catching fire across the region.
The CEO would want to focus on an aspect carefully decide to be in SS/SE because that is where their roots are.
“We know that land banking is a must. That is where we want to operate. As long as you buy from us, we will show you how to earn from your investment. One of the means is ‘land-banking’. You can buy property from us, after some time, we can buy it back from you at prevailing price.
“We deliberately slice our prices during promo up to half and after some time, the land appreciated back to its original price and more. We will only take 14% which we give to the buyer.
“This is what makes us different. The next value we created is making our buyers a family.”
He added: “We give postdated a cheque as guarantee. We are different because we are real and intentional about making our customers investors. We also allow our staff to sell houses and make money, unlike others.”
He said the company pays govt and communities whatever they were due so the buyers would have peace. “The houses have general certificates of occupancy. Your investment is fully protected.”
Adding his voice, Chukwugozie Bob Francis Nzekwesi, the Managing Director of the company, said PH was carefully chosen because the city is exploding as a business destination. “PH has everything. I am into real estate. We are encouraging PH investors to come to Pineleaf group.”
Onyinye Vivian Okeke, the PH branch manager, made it clear that Pineleaf is no scam nor Ponzi scheme. The investment is secured in land and certificates. She urged the city to expect the best. “We will hold your hand, guide you, and take you to the top. You have nothing to be afraid of.”
Some brand ambassadors have already emerged to help spread the product. One of them is Chukwuemeka Ndukaku, who said Pineleaf was intentional about eradicating poverty by creating the next generation of millionaires with land banking model. “You buy during promo, and sell after a year or two.”
He said: “PH is rising fast in real estate. People should capitalise on this development through pineleaf group.”
Observers said the good thing about the Pineleaf proposition was gradual payment and certainty of land papers.
