In 2011, Osasona Damilola began a journey that would link creativity with purpose. From a small tailoring outfit in Nigeria, he founded B3 CLOTHING INTERNATIONAL, a menswear brand focused on promoting African identity through fashion. Fourteen years later, his work reflects how local craftsmanship can grow into a sustainable business that supports people and strengthens communities.
Damilola’s aim has always gone beyond clothing. “From the start, I wanted African men to see themselves in style — to feel powerful in what they wear, and to know that our creativity can compete anywhere in the world,” he said. “But beyond fashion, I wanted to build something that creates jobs, supports artisans, and contributes to Africa’s economy.”
When he started B3 CLOTHING INTERNATIONAL, Damilola had limited resources. He designed, stitched, and delivered his own orders, learning the process from end to end. Over time, the business grew, taking on more staff and developing a structured system that could sustain demand.
“Every young person we employ is a life we impact. That’s what keeps me driven,” he explained. “The fashion industry can be a tool for economic transformation if we approach it with structure and purpose.”
Today, the company employs a team of tailors, stylists, designers, and administrative workers who share the same vision — to make African fashion a recognised part of the global industry.
For Damilola, B3 CLOTHING INTERNATIONAL represents more than Nigeria’s fashion story. It is a Pan-African brand that speaks to creativity across the continent. The brand’s reach now extends beyond Lagos to other African cities, with plans to expand to London and Paris.
“Africa is the world’s next fashion capital,” he said. “We have the fabrics, the talent, and the culture. What we need is structure, collaboration, and confidence in our own creativity.”
His designs bring together African traditions and modern tailoring. The brand’s clothing attracts professionals, entrepreneurs, and public figures who want to express their identity through what they wear.
B3 CLOTHING INTERNATIONAL has also become a platform for skill development. Over the years, Damilola has trained and employed a range of artisans, pattern cutters, and production assistants. Many have gone on to start their own businesses or train others in their communities.
“When we employ one tailor, we empower a family. When we train ten artisans, we strengthen a community,” he said. “That’s how we rebuild our economy — one creative at a time.”
His approach promotes local production and encourages Africans to make and consume their own products. He believes this is the foundation for a stronger creative economy and a more self-sufficient continent.
As the brand grows, Damilola wants to create a network of creative centres across Africa. These would bring together designers, manufacturers, and stylists to share ideas and resources.
“We’re not building a brand just to make profit,” he said. “We’re building an institution that will outlive us — a brand that represents African dignity, excellence, and possibility.”
His long-term focus is on ensuring that B3 CLOTHING INTERNATIONAL maintains authenticity while scaling its operations and supporting local industries.
For Damilola, fashion is both a business and a social tool. He believes it can shape how Africans see themselves and how the world sees Africa. His story reflects the growing shift in the continent’s creative industries — from informal craft to structured enterprise.
“Fashion is my expression,” he said. “But my real mission is nation-building — using style, structure, and opportunity to make Africa proud.”
