A strategic communicator and entrepreneur, Olamide Blessing-Kayode, has described Nigeria’s marketing communications sector as a dynamic field with vast opportunities and creative professionals contributing to brand growth and economic development.
Blessing-Kayode, Founder and Chief Executive Officer of Vert Idée Limited, made the remark following her conferment as a Fellow of the Advertising Regulatory Council of Nigeria (ARCON). She explained that the recognition represents not only an acknowledgement of her contributions to the industry but also a call to greater responsibility.
“With the ARCON fellowship, it’s obvious that the little we have contributed over the years were noticed and impactful. However, I see the elevation as a challenge that we must not rest on our oars. We must continue to drive processes that will impact brands and attract consumers to our clients,” she said.
She attributed her success to the collective efforts of mentors, team members, and clients who have supported her career journey. “As the African proverb says, a tree does not make a forest. I have a community who shares my dream for excellence and clients who believe in my expertise. The combination of these two groups has made the journey smooth and impactful. I dedicate the fellowship to them,” she added.
With over three decades of professional experience spanning creative, media, out-of-home, branding, and experiential marketing, Blessing-Kayode has played a key role in strengthening brand communication in Nigeria. Her work cuts across multiple sectors including fast-moving consumer goods, finance, hospitality, catering, and pharmaceuticals.
Through Vert Idée Limited, located in Ikeja GRA, Lagos, she has developed campaigns that help organisations connect with consumers and improve market visibility. Her leadership approach focuses on collaboration, professional development, and ethical practice.
Beyond her corporate engagements, Blessing-Kayode is committed to mentoring young professionals. Her firm provides hands-on training, National Youth Service placements, and learning opportunities aimed at preparing future leaders in the marketing communications space.
She said her goal is to continue building capacity within the industry while supporting initiatives that link communication strategy with national development.
“The ARCON fellowship is a morale booster and a reminder that there is still much to be done,” she said. “We must continue to create ideas that move brands forward and contribute meaningfully to the growth of our economy.”
Blessing-Kayode’s recognition by ARCON underscores her long-standing commitment to the advancement of the marketing communications profession in Nigeria.
