A new service provider in the cable TV industry, Moreplex TV, is set to disrupt the current payment plan in the pay-tv markets in Nigeria with a daily subscription offer, which also includes a la carte payment per channel per day packages.
Moreplex TV, which is set to break into the existing tough pay-tv market environment will provide additional content materials for consumers, along with some indigenous contents that reflect the Nigerian tradition and culture.
“That means that someone can choose to watch a particular channel in any particular day; we also have Pay Per View, in terms of premium contents like brand new cinema movies, live sporting events, and so on: all will be at affordable prices,” said John Okorocha, the president/CEO, Moreplex TV.
According to Okorocha, Moreplex TV will operate a reasonable price regime that provides flexible payment plans that will make it easy for the consumers to sign on. “We basically will be giving control back to where it belongs, which are the subscribers,” Okorocha said.
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He discloses further that Moreplex TV will be focusing on the economics of number to succeed in the Pay TV business. To this end, Okorocha is optimistic that there will not be any need for consumers on its platform to purchase a decoder and not make use of it.
Okorocha opined that consumers can also return their decoders for a refund, as long as it is in good working condition. According to him, Moreplex TV will leverage price and quality indigenous contents to keep its subscribers.
“We are very confident that our product will be so good that no one will want to reject our service, and that is why we are willing to give you back your money after you have made a purchase,” said Okorocha.
Okorocha who is also the chairman of 9Ja Ltd, the parent company of 9ja-tv, a pidgin English television station said
Moreplex TV is pro African culture, hence most of its contents will be reflecting such.
“Our tagline is ‘For us, by us’, Moreplex TV is about us telling our own stories; we are focusing on Kids, cultural, and local sports contents, in addition to the international sports; we are focusing on quality contents and not quantity that will be unwatched garbage,” he concludes.
