The real estate sector is, increasingly, evolving, more so as technology and shifting buyer -preferences continue to disrupt the sector, shaping developers’ product offerings.
Leading this evolution in the sector is GMH Luxury, a property development company that has transformed the landscape of luxury living in Nigeria with iconic projects and unparalleled craftsmanship.
Expectation is high that as the company leads this evolution from the front and puts more products on the market as part of activities marking its 10 years of opening for business, more homes will be available to respond to the surging demand.
In line with its tradition of transparency and accountability, the company held a media parley in Lagos recently where it disclosed that it was celebrating 10 years of delivering excellence and rewriting history in Nigeria’s real estate landscape.
Read also: Digital transformation in architecture seen as route to building smarter cities
The company also told its success story, laying emphasis on key pillars that have driven the growth of its investment from N570,000 at inception to a real estate powerhouse worth over N60 billion, with well over 100 housing units delivered and about 400 more to be delivered with exceptional quality.
It shared its milestones, innovations, and ambitious projections for the future, reaffirming its status as a customer-first real estate company committed to sustainability, trust, and technological evolution in the real estate industry.
Kuyebi Ayoolanrewaju, the chief executive officer, highlighted how the company has evolved with the market, saying, “at GMH Luxury, evolution is not a choice; it’s a necessity. We were the first to deliver a purpose-built maisonette in Parkview Estate, Ikoyi, and to develop apartment complexes in Gbagada. We’re integrating AI into construction and introducing smart living solutions like facility-based cloud storage and remote power management.”
Kuyebi revealed that, in response to shifting buyer preferences and Nigeria’s inflationary environment, GMH Luxury has also adopted a structural financing model called ‘Equitable Finance.’ With this model, aspiring homeowners and investors can participate in projects with as little as 10 percent equity, giving them access to capital appreciation without needing full ownership.
According to him, consumer behaviour has changed. Buyers are now more informed and more cautious. They show up for inspections with architects and ask detailed questions about finishing. “We’ve responded by staying transparent and ensuring quality at every stage. Focusing on transparency and customer satisfaction is central to our brand promise,” he assured.
The company is one of the few in the sector that does not penalise subscribers for pulling out of projects due to financial constraints. It also provides clients with daily report on project progress, something rarely seen in the real estate market.
On sustainability, GMH Luxury shared its approach to green development. From implementing biodigester systems and green landscaping to integrating solar and gas turbine solutions to reduce diesel generator use, the company says its goal is to deliver projects that are not just luxurious, but also responsible.
“Each development has a trust structure funded by homeowners themselves to ensure continuous upgrades and efficient maintenance, which ensure our facilities still work years after handover,” the CEO said.
Looking ahead, GMH Luxury plans to extend its footprint with a five-star resort on the Lagos Peninsula, while continuing to redefine urban luxury with hotel apartments, lifestyle residences, and tech-enabled homes.
Modupe Sonola, the company’s chief operating officer, in her remarks, said, “this milestone is a moment to reaffirm our commitment to transparency, quality, integrity, and sustainability.”
